Now you’ve started something
New ideas continue to build recognition of reading initiative.
World Book Day 2000
Its the twenty-first century and books are still the primary route into literacy as well as the way into the world of the imagination. We alluded to the excitement of abandoning yourself to the joys of books through the strap line ‘now you’ve started something?’.
Comp
Combining cartoon books with photographs of all readers from all age groups and backgrounds we promoted reading as an exciting escape and adventure.
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