Notting Hill website user research
When it's time to update your website, how do you know which solution is best for your business when technology and user expectations move so fast?
Behaviour changes fast online, and websites that don't keep pace with what people want to do will be overtaken and ignored. As well as keeping up with change, businesses and organisations need to make sure that their objectives and those of their website users are interlinked. A close relationship here will benefit both.
Insight informs strategy
Notting Hill Housing Group asked us to help them take the next steps towards developing their website. They could see the sense in bringing user insight into the process from the very beginning.
User centred methodology
Our user-centred methodology involves carrying out research and analysis of the business and the existing website, to see how one serves the other. Our aim is to build up a cross-section of opinion and insight into how an organisation functions and how its website could improve the way it works.
UXB in flow
For Notting Hill we carried out a brand experience workshop first, to identify and map out internal and external touchpoints across the business. We then used round-table discussions with staff and customers to gain detailed personal insights. For a wider internal and external audience perspective we are carrying out online surveys.
The strategic recommendations we'll make will inform a tender brief to develop the Notting Hill website and including content analysis and expectations derived from the research.
Comments (0)
(No comments)