More bus, less fuss
Introducing a new character on London’s streets.
New kids
Our first job for Transport for London as part of the newly established roster.
All aboard
It involved distilling a myriad of information about the introduction of London’s first, 18 metre long, articulated buses, down to one easy to understand through-the-line message.
Bendy in the road
The campaign rolled out over around twenty different print and outdoor media outputs and successfully introduced the bendy bus into London life.
Comments (0)
(No comments)