Marketing a change in education
We helped St Christopher School communicate a more affordable accommodation offer to a new wave of parents through integrated marketing including email newsletters, print design and new site landing pages.
Boarding is changing for good
Our brief was to retain all existing boarders and attract a number of 'first time buyers' of private education. The kind for whom the notion of traditional boarding - with cold showers, bullying and homesick kids - would hold no appeal.
Boarding not boredom
The campaign involved an integrated approach across print collateral, email, new landing pages on the school website and even getting the Head active on twitter.
Early signs are good. Nearly all existing boarders have taken up the new offer and the remaining places will likely be filled when applications complete in March 2010.
About St Christopher School
St Christopher School in Letchworth is well known for doing things differently. With an authentic international outlook and an ethos that encourages curiosity, judgement and kindness, it is far from your average private school.
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