Crisis annual report

Objective review

Hoop were commissioned by Crisis to design and produce their annual review. Key for Hoop was ensuring that the document was well received both internally and externally. It’s easy to forget the fact that an annual review is a flagship publication, as important to colleagues and staff as external stakeholders.

Feedback was good

Staying within brand guidelines Hoop were able to bring to life the work that Crisis carry out for the homeless, the response to our work was phenomenal, the internal feedback tells its own story ?

This is the best thing we’ve ever had.

I thought it the most uplifting publication on Crisis I’ve seen in ages ? ever perhaps

I wanted to say I think Hoop have done a fantastic job with the annual review. I love it and I think it’s exactly the right tone with a real lightness of touch but incredibly powerful in summing up the impact we have. Well done.

Head of Marketing

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