All communication is strategic

It is hard to overstate the impact of the internet on brand communications. And yet many organisations - big brands and public institutions - are still unable or unwilling to accept that this will force major changes to the way they operate, communicate and do business.

Informed choices

We are helping some of the UK’s major businesses understand how emerging web technologies threaten the status quo but also create unrivalled opportunities. The way we see it, any business that is run the same way as it was before broadband took-off, will soon be in serious trouble.

Changing consumer habits

An easy way to gauge the scale of change is to think about your own behaviour and of those around you. It’s amazing how many people forget their own online experiences when they are asked to think about the company website.

So here goes

How many of your colleagues are active on social networks? How many over 50s do you know who use the internet? How often do you ditch a website or drop out of an online purchase because the experience is just horrible? Do you know any parents that don’t use the internet? Do you know anyone in the knowledge economy that cannot work from home? When was the last time you bought a home/holiday/car/camera/TV etc without first doing your research online? Have you ever landed on a Flash intro page page and said ‘Yes!’?

New tools for new markets

Corporate blogging, enterprise social computing, search marketing, website usability and user centred thinking. All of these are powerful business tools in use by the most enlightened enterprises around the world. Adopting some, if not all, of these will help you develop an integrated approach to your brand communications and get closer to those that matter most in your market.

How can we help?

View the stories on the right to see some of the ways we help businesses develop integrated communication strategies to succeed in the internet era. Contact us for more information or call us for a chat about the issues in your organisation.

123456789101112131415161718192021