Strategy & research

Simple strategy for tricky times

We help businesses old and new, big and small, public and private to unpick their preconceptions and map out a business strategy that is right for our times. This usually means looking at the world through the lens of the web and thinking through ways to harness new tools for a more successful future.

Bridging the gap

Check out some stories on the right to see how we are helping business through the dip.

Expertise Tags:

business counselling // communication strategy // digital strategy // discovery workshops // positioning // stakeholder research

Strategic work:

PepsiCo brand positioning »

Communication strategy Are you tired of being told by consultants what you 'could' do and wish someone would stick their neck out and say what you 'should' do?

Strategy & researchWith the internet relentlessly challenging the old order, there has never been a more urgent or opportune time to re-think your business strategy.
PepsiCo brand positioning We’re helping the UK and Ireland corporate affairs team tell a whole new story.
Social networking on the run A long tail business, Sanoodi invites runners, bikers and hikers to map, share and compare their favourite routes online.
Developing the online brand for the Man Booker Prize The new Man Booker Prize identity helps the grand dame of literary awards reach new readers all over the world.
Man Booker backs usability design Our user centred design process has delivered the web presence that fiction this fine deserves.
E-marketing for Springside Our e-marketing expertise has helped build a highly valuable database of home buyers for Edinburgh’s newest neighbourhood.
In challenging times don’t stick to what you know Hoop Associates Managing Director, Sean O’Halloran, writes for the Design Business Association magazine, DBA Insight, about changing times in the design industry.
User eXperience Branding UxB is a common sense approach to brand strategy for the digital era. It's power is explosive if unleashed the right way, or can have a negative effect on your business if ignored.
Website user research When it’s time to update your website, how do you know which solution is best for your business when technology and user expectations move so fast?
PepsiCo website Positive user experiences, web standards and engaging content are at the heart of the digital strategy for the PepsiCo UK & Ireland website.

Social networking on the run A long tail business, Sanoodi invites runners, bikers and hikers to map, share and compare their favourite routes online.
Off to a flying start Engaging an audience online and growing a business from the bottom up
Springside revealed After two years of brand development, the vision for Edinburgh’s newest and most exciting neighbourhood is out in the open.
Kogan Page website We helped this leading business and academic publisher to re-imagine itself for the digital age.