Growing success
Following the success of the previous years ceremony at the British Museum, the award night moved to the Royal Horticultural Halls, London for the 2004 event.
Dressed to impress
Working with the team from the BBC we dressed the Halls in the award colour of purple and brought the brand into the building with large banners and coloured lighting.
Gaining exposure
We achieved significant TV exposure for the the award and the sponsor’s brand on both BBC2 and BBC4. Alan Hollinghurst, winner with his book The Line of Beauty, wasn’t the only one to go home with a smile on his face.
