Hoop Associates: a creative business that helps visionary organisations communicate

Thirty five years young

Established in 1968, the Booker Prize became the Man Booker Prize in 2002 when the Man Group became the sponsors.

ManBookerNew

Refreshing change

Hoop were asked by our friends at Colman Getty to refresh the marque and visual identity for the prize and bring out its inherent stature and sophistication.

A silver of distinction

In our first year we introduced metallic silver to the marque and materials to give the Man Booker Prize the prestige feel it deserved.

Expertise Tags:

logo design

Work for 2003:

Back in the black »