When you’ve got kids, time is not your own. Ask any parent and watch their eyes glaze over as they revisit blissful memories of a lie in, a quick pint after work or unencumbered browsing for their own clothes.
Power to the parent
While Active Kids delivers its product to young children, its customers are actually the parents. Well intentioned, chronologically challenged parents who know what they want for themselves and their little ones.
Keeping up with the kids
A key pillar of our brand strategy for Active Kids is to use the web and mobile media as the principal communication channel with parents.
With the launch of the website, put upon parents can now browse and book classes online, contact their local provider, register for information updates and specify whether they want to connect with the business via mail, email or text messaging.
Time for a change
Building the brand by using simple, user oriented digital communications adds tangible value for Active Kids and is a revelation for their customers. It frees up precious time for hard pressed parents - perhaps even enough time to sneak a pint, buy a skirt or catch a nap!
