Feel good factor
When we get asked to market products for kids we always take a long hard look at the ethics involved. This one not only leaves our conscience clear, it’s positively good for everyone!
Getting inside the brand
We had to develop the brand very quickly if the business was to get out of the blocks on time. We summed up the brand promise in one line, ‘Active Kids get a flying start’ and showed it with cartoons that zip and zoom all over the place.
Ahead of the pack
This direct approach delivers instant visual messaging simply and powerfully, and opens up miles of space between Active Kids and their competition.
Proudly practical design
And because our solution is illustrative and produced in two colours, it covers all kids without having to demonstrate diversity and is very cost effective to print.
Feel good factor
When we get asked to market products for kids we always take a long hard look at the ethics involved. This one not only leaves our conscience clear, it’s positively good for everyone!
Getting inside the brand
We had to develop the brand very quickly if the business was to get out of the blocks on time. We summed up the brand promise in one line, ‘Active Kids get a flying start’ and showed it with cartoons that zip and zoom all over the place.
Ahead of the pack
This direct approach delivers instant visual messaging simply and powerfully, and opens up miles of space between Active Kids and their competition.
Proudly practical design
And because our solution is illustrative and produced in two colours, it covers all kids without having to demonstrate diversity and is very cost effective to print.
