Bold beginning
Whether you’re an aspiring fiction writer, newspaper reader, or a television watcher you’ll have heard of the Man Booker Prize. Seen as the pre-eminent UK literary prize, we were asked by our friends at Colman Getty to develop the communications needed to support, enhance and cultivate that perception.
Elegant & passionate
Our response was to bring the brand up to date, raise its standing against emerging competition and ensure that it was associated with a passion for fiction. We achieved it through elegant photography of closely detailed books set against an authoritative black background.
Happy ending
Rolling out the new look onto an array of material, we’ve ensured that all eyes are on the Man Booker Prize.
