BBC: Smart packaging becomes holiday packing.
The BBC asked us to create a summer campaign for one of the innovative products we created to promote Harry Potter. Our travel bags are easy on the eye and the smaller shoulder, and maybe give mum and dad a few more moments peace.
So, don’t forget Harry.
Various campaigns
JK and Stephen step up to the mike
Campaign ties in with forthcoming film release
Star images create consumer recognition
Smart packaging becomes holiday packing.
Cross media campaign ties in with Chamber of Secrets movie
