Have you heard it?
BBC Audio wanted to run a big campaign to promote a special packaging deal with Sainsbury’s while the first Harry Potter movie was still on everyone’s radar.
Recognition
Using the images of reader Stephen Fry and author JK Rowling we created a campaign based around the line “She wrote it, he reads it, have you heard it?”
Reach
Adverts ran across national press and we created banner ads for online marketing through Amazon and others.
Results
The product sold well through Sainsbury’s and a peak in audio sales coincided with the campaign.
