Cd extravaganza
Our challenge was to package the 87 CDs that make up the first five Harry Potter audio books as one stylish product for the UK Christmas market.
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Cost savings
We created a bespoke, snap shut box, made from steel and lined with a quality felt feel. We made substantial cost savings by using individual CD sleeves rather than jewel cases and reduced fulfilment costs by leaving the purchaser to insert their own CDs in the order that suited them.
Retail presence
The canary yellow steel case, displayed in a matching bright sleeve created a strong in-store presence.
Star struck
The case also contained a special booklet with photos of JK Rowling and Stephen Fry taken at the most recent of our Harry Potter photo shoots.
Snapped up
Manufactured in China and produced to an exacting schedule and budget, our box set hit the shops and, as if by magic, disappeared.
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