We were asked to revise and develop the first World Book Day logo, created in-house by a publisher, as part of our work on this celebrated campaign.
Book the day
World Book Day: Special logo, special day
The whole story
The World Book Day years
- Word on the street
World Book day 1998 - Book your escape
Continuing campaign success into schools and businesses - Now you’ve started something
New ideas continue to build recognition of reading initiative. - Get Caught Reading campaign
World Book day 2001 - Have some fun
Children’s illustrator adds a splash - Book the day
Special logo, special day
- Hurry up Harry, come onBespoke packaging solutions take spoken word sales into new retail environments
- Promoting prosecution
Posters launch internal learning resource
- Elgar
Launch brand for advance train ticketing service
- Southbank press launchThe centre for film and television in the UK opens its doors.
- Go east
Before Shoreditch & Hoxton were destinations in their own right, we used the unique characteristics of the area to draw people to HCC, bang smack in the middle of both.



