World Book Day 2002
Our creative solution for the campaign materials for World Book Day led us into a happy collaboration with the delightful Lauren Child and her offspring, Lola and Charlie.
Have some fun
World Book Day: Children’s illustrator adds a splash
The whole story
The World Book Day years
The World Book Day years
- Word on the street
World Book day 1998 - Book your escape
Continuing campaign success into schools and businesses - Now you’ve started something
New ideas continue to build recognition of reading initiative. - Get Caught Reading campaign
World Book day 2001 - Have some fun
Children’s illustrator adds a splash - Book the day
Special logo, special day
