We’re changing
A new name and a new identity in a sector that is wary, and in some cases scornful, of branding. The business case, which was irrefutably compelling, needed to be communicated to a wider stakeholder group and the housing sector in general.
Say it straight
Having created the new brand, we ran a series of press advertisements in relevant local and trade publications to announce the name change and explain the reasons behind it.
Heading in the right direction
Since the relaunch this business has gone on to be a beacon in its sector, grow exponentially, and more than doubled it’s asset base through a highly tactical merger.
