Ahead of the field
Drugscope is the leading provider of information on drug use to a range of stakeholders, including policy makers, civil servants, front line workers and users.
Guidance given
As a young organisation their brand communications were evolving at pace without any co-ordination. Hoop was asked to develop a new, consistent and clear, look and feel. The marketing materials had to be impactful to ensure that Drugscope’s look matched the content of their information.
Do the unexpected
Rather than create a brochure as the client requested we opted instead to create a complete information pack that enables materials to be inserted according to the needs of the audience.
Outstanding statement
The vibrant colour schemes developed for the materials was then introduced in to new publications, providing the audience with an immediate indication of the subject matter, and the organisation with a clearer sense of itself.
