The Housing Corporation is required to publish a financial overview of the housing association sector every year. The Global Accounts detail sector growth, in terms of assets, turnover and debt. It’s important information but how can we put it diplomatically, data rich.
Facts and figures
Our client was fully aware that the people they send the document to do not have the time to pore over every fact, figure, column and chart. They asked us to try and increase the likelihood of people reading this summary.
Easy reading
We created an engaging introduction and executive summary, allowing readers to quickly pick out key facts and messages. We used bold and closely cropped imagery to break up the data and highlighted important parts of the text to improve the reading experience.
Strong statement
”Hoop have surpassed our expectations. This publication has traditionally been a bit of a headache for us. Because it’s packed with heavy data, readers have found it a bit daunting and, frankly, a bit dull. Hoop has successfully managed to change the report’s pace by highlighting key information, making it easier for people to skim read and absorb the key facts.”
Graham Welch, Publications Manager
