Something cooking in Germany
Our colleagues at Colman Getty had been in very hush hush talks with the client in Frankfurt. A new book fair was coming to London and its major competitor was going to be very upset.
Keeping it under wraps
Before the press got wind of the venture, it needed an identity that befitted its status, that would help it land with a splash in the publishing world. We were primed and ready to pull off something of a coup.
Speed branding
In just five days we developed a name, marque and visual language for what was to be the biggest news in the book trade for many years. Announcing it in the trade press, we unleashed a brief but intense debacle that ultimately saw the venture spiked. But that’s another story.
