Demand and supply
It was always going to be tricky going head to head with London’s existing book fair. But with the support of the UK’s major publishers, the organisers pressed on with arrangements, asking us to help them develop a brand for a new and better event.
Honourable retreat
When it was eventually announced to the trade, a dramatic tussle, worthy of any great fiction, ensued. Our client ultimately stepped aside honourably, happy in the knowledge that their aim of restoring the book fair to central London had been achieved.
