Pass the precious
Once the world’s most valuable commodity, responsible for the wealth of the Venetians and Phoenicians, salt is now worth worrying about. Or at least a daily intake of more than 6 grams is.
Science of six
The Food Standards Agency asked us to create a report for the medical profession, setting out the science behind their campaign to reduce salt intake in the UK.
High in fact, low in salt
It’s a serious subject backed up by rigorous research and aimed at a profession bombarded by information. We created the cut through with inventive illustrations, a clean layout, simple typography and just a sprinkle of salt.
