Website planning
There's a lot of technology around. It's what you do with that counts. We work with businesses to help clearly define their needs and align these with the needs of site users.
The planning phase of any website consists of working out the site's purpose, how it will benefit users, what the content will be and who will create it, and who's going to use it?
It also helps all stakeholders understand how the website will impact on the business. What are the goals? What return on investment (ROI) do you expect and how will you measure success?
What goes into planning?
The planning phase involves business analysis and strategy, user research and technical and functional feasibility.
What do you get out of it?
Brought together, these areas of expertise help define the scope of the solution that best suits you, your business and your users.
Personas are developed to represent archetypal website users.
A map of the content for the entire site is created to look at the site structure, or information architecture.
A scope document defines the boundaries of the project and provides enough detail to agree on the expectations of the finished website.
It's important and invaluable
We cannot overstate the importance of planning - it's difficult to make a website without it. Often it involves more than all parties expect or are prepared for but the outcome helps ensure that the business objectives and the users needs are met. It also ensures your website delivers the desired user experience.