Communication strategy

A successful communication strategy has to include digital and, increasingly, mobile at its core.

Improving the flow of communication around your business and your network of customers, staff, stakeholders and supply chain has never been easier. Grasping new ways of working in digital can give a measurable uplift in the effectiveness of your marketing and reach increasingly mobile targets wherever they are.

Read more about making mobile work for your busines on the Hoop blog

Strategic communications across the enterprise

We are hired to create integrated communication strategies by our clients. They ask us to help tackle a broad range of strategic challenges in areas such as:

integrating mobile into campaign planning
corporate social media campaigns
creating branded content
enabling digital know-how across client teams
online PR and content marketing

Spending time to really understand the audience, and what clients wish to achieve, gives us the means to plan the positioning, messages and tactics to engage people in the most appropriate way. Planning integrated delivery and management across all potential touchpoints ensures the experience that people have is consistent.

If you would like to discuss new opportunities in your organisation and how an integrated approach might help, please call Sean O'Halloran on 020 7690 5431 or send an email in confidence.

Springside: email marketing strategy Using permission-based e-marketing to build a valuable contact database of over 1600 sales leads for Edinburgh's newest city centre neighbourhood. Content marketing Great content is the lifeblood of the web and root of all SEO. We create and distribute timely, relevant branded content that people can find, engage with and share with others.