Communication strategy
The rules are being re-written around us. Successful communication strategy now has to include digital at its core.
Improving the flow of communication around your business and your network of customers, staff, stakeholders and supply chain has never been easier. Grasping new ways of working can help you solve fundamental business questions:
- how do we engage our customers in a networked world?
- how can we build bridges across the silos in our organisation?
- how should we use social tools to help staff collaborate?
- how do we get our corporate message out in a crowded media space?
The tools are certainly available, but to really grasp the amazing opportunities within the digital infrastructure might take a shift in mindset, and some sound advice.
Reorganise for the 21st century
Most businesses are still organised around 20th century management ideas that optimise production and distribution. Meanwhile, people have moved on, and they have adapted to a networked, digital world, much faster than providers. Their expectations of you and how they experience your business is now out of step.
A successful communication strategy therefore, must look at all the ways that interaction takes place - on line, in traditional media, face to face, on the phone or using your products or services. Each of these interactions, added together, builds up the experience people have of you and affects your reputation. A successful communication strategy acknowledges this fluid, experience based reality, and optimises communication opportunities across the entire service ecology.
More insight, better results
Taking a step back from the day to day pressures of your job will help you unpick the many options available to you. Through careful analysis of your business goals, target audience, their needs, interests and values, you can plan ahead in a manageable way. We have some tools and methodology that can help you do this.
We know from experience and continual research that placing user insight and understanding at the heart of project leads to greater success. We often help our clients to challenge established business thinking and, through solid user research, provide the insights needed to engage people in relevant, timely and authentic communications online, offline and across different parts of their organisation.
Strategic communications across the enterprise
We are hired to create measurable communication strategies by many public and private sector clients. They ask us to help tackle a broad range of strategic challenges in areas such as:
- internal communications
- innovation and collaborative working
- using social media for customer service
- corporate blogging
- enabling digital know-how across client teams
- online PR and content marketing
Spending time to really understand the audience, and what clients wish to achieve, gives us the means to plan the positioning, messages and tactics to engage people in the most appropriate way. Planning integrated delivery and management across all potential touchpoints ensures the experience that people have is consistent.
If you would like to discuss challenges in your organisation and how how a user centred approach might solves them, please call Sean O'Halloran on 020 7690 5431 or send an email in confidence.