PepsiCo website

Search PepsiCo in Google and over four million results are served. That’s a big conversation going on online. Hardly surprising when you consider that PepsiCo is one of the world’s largest companies.

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Join the conversation

With that scale of conversation taking place right now, it’s clear that the traditional skills of PR, press relations and corporate affairs need additional tools. To influence a conversation of that size you need to be part of it. PepsiCo UK & Ireland have recognised this and the new corporate website, designed and developed by Hoop Associates, is a major step in that direction.

Open up to users

PepsiCo know that having a web presence is a given. They also know that a business of their scale and stature needs a digital strategy that matches their values and direction. Our user centred design process brings these dual priorities into sharp focus to deliver a user experience that builds corporate brand value with all site visitors.

Celebrate success

PepsiCo has been named as one the world’s most ethical companies by Ethisphere. This is big news. It is also the kind of news that tells the story of how PepsiCo is driving innovation to make sustainable change. It’s the kind of story the website can tell better than any other medium.

Invite feedback

The business is full of hidden gems that people will find surprising, encouraging, inspiring even. The new website, through the Content Management System we built to run it, enables PepsiCo people to publish these stories, engage the public, academics, media and future employees in a new conversation.

Better informed, better connected, better business.

Check out the website here.