Hoop Associates: a creative business that helps visionary organisations communicate

Reducing food miles, investing in renewables and leading the way in carbon labelling are just some of the things you might not know about PepsiCo International. Until now.

Surprising facts

But then this business is full of surprises. And this report, design and produced by Hoop Associates, is the first attempt to reveal the commitments and initiatives that make real the company’s commitment to sustainability.

Comprehensive toolkit

The report forms part of a growing suite of corporate communication tools that we’re developing with the UK & Ireland corporate affairs team. So far these have included a press toolkit, AV presentations, print materials and the new corporate website.

Performance with purpose

Together these are helping tell a new story for PepsiCo International. A story about commitment to performance with purpose. As we understand it, this means that financial results should be achieved by improving people’s lives. One should not be at the expense of the other. Now that’s a story.

View the report online.

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