Heads in the sand
An inherent lack of innovation and dogged clinging to design as craft are not just holding design companies back, but ringing their death knell.
Or so says Sean O’Halloran, Managing Director of Hoop Associates, in this first article for the Design Business Association magazine.
This will be uncomfortable reading for some as he puts the case for innovating now for surviving the slump. And there’s a very loud call to heed - that thing that’s changing everything.
What’s it called again? Oh yeah, the Internet, that’s it.