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Timed to coincide with the 40th anniversary, the new identity for the Man Booker Prize also neatly ties in work carried out in the last year to develop the brand online.

Making the communication strategy for this prestigious literary award more relevant in the digital era was never going to be easy. Some people in publishing are still suspicious of the web, and others see it as a threat.

But readers around the globe are hungry for well-written fiction and the stamp of quality that the Man Booker list confers, gives the brand a powerful pull online.

The new mark has been developed specifically to work in an online environment. Simple, bold, graphic and adaptable. A new icon for for a true icon.

Check out the new Man Booker Prize website.

Expertise Tags:

brand planning // digital strategy // identity creation // information architecture // logo design // stakeholder research // user-centric design // web design // web development // wireframe design

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Man Booker backs usability design »