The brief was to produce a marquee that could pull together the parts that form and support the Man Booker Prize.
- The annual prize itself
- The Man Booker International Prize
- The Booker Foundation who administer the prize
- The celebrations of 40 years of the Booker Prize
And to bring a contemporary feel to the brand with a logo that would work as well online as off.
Iterative process
After consultation and presentation this simple graphic device that represents a book gained favour. It answers the existing brief and allows for future opportunities that the Prize might embrace.
Go logo
It’s fun, effective, memorable and provides good stand-out in the crowded world of literary prizes.
Prize trophy
It also lends itself well to marketing campaigns for the prize, some beautiful trophy designs, and works well online.
