Leading
Our work with partners Colman Getty to promote the UK’s premier literary book award carried powerful momentum into a fourth year.
Literary
We revisited the visuals for all of the promotional materials and worked with Fisher to realise a memorable prize giving event at the Guildhall.
Book
On this occasion we were also asked to advise on how new technology could stimulate the literary debate the prize arouses and connect with new audiences.
Prize
Through the development of online tools and innovative communications channels such as forums and blogs, we engaged book lovers not literary lovies and took the prize to a world wide audience.
