Launching a new literary prize on the international stage is an adventure.
pedigree
Supported by the prestigious name of the Booker Prize, now sponsored by the Man Group as the Man Booker Prize, the International Man Booker Prize had a good head start. And being administered by our friends at Colman Getty meant a sure-fire success.
masterful
We were asked to develop the brand and brand collateral to support the launch, marketing and award presentation as well as develop a website to promote the prize internationally.
