Hoop Associates: a creative business that helps visionary organisations communicate

Who?

Harry Potter, a name we’re all familiar with. If you haven’t heard it, welcome back from Mars.

Guardians

We’re lucky enough to have been involved with the Harry Potter story. Since 1998 we’ve been responsible for creating all packaging and marketing for the audio versions of the books which are read brilliantly by Stephen Fry.

Partners

Our relationship with Harry has continued through three publishers with licensee Helen Nicoll. Together we’ve developed a strong and consistent brand for Harry Potter audio.

What muggles wants

We’ve repackaged each book several times, created niche marketing products and special appeal packaging, produced many great images of Stephen Fry and even had the opportunity to work with Harry Potter author JK Rowling on several occasions.

Muggles gets

We’ve promoted Harry in adverts, campaigns and on a London taxi. On outdoor hoardings, on the underground and through digital campaigns.

And so

It’s been a fantastic journey and, like the rest of the world we can’t wait for it to continue with the seventh and final book.

Who?

Harry Potter, a name we’re all familiar with. If you haven’t heard it, welcome back from Mars.

Guardians

We’re lucky enough to have been involved with the Harry Potter story. Since 1998 we’ve been responsible for creating all packaging and marketing for the audio versions of the books which are read brilliantly by Stephen Fry.

Partners

Our relationship with Harry has continued through three publishers with licensee Helen Nicoll. Together we’ve developed a strong and consistent brand for Harry Potter audio.

What muggles wants

We’ve repackaged each book several times, created niche marketing products and special appeal packaging, produced many great images of Stephen Fry and even had the opportunity to work with Harry Potter author JK Rowling on several occasions.

Muggles gets

We’ve promoted Harry in adverts, campaigns and on a London taxi. On outdoor hoardings, on the underground and through digital campaigns.

And so

It’s been a fantastic journey and, like the rest of the world we can’t wait for it to continue with the seventh and final book.