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				<title>Archive</title>
				<link>http://www.thisishoop.com/explore-work</link>
				<description>Strategy, consultancy, research, digital design, graphic design, branding - there's something for everyone here...</description>
				<language>en-us</language>
				<pubDate>Thu, Jan 14, 2010 14:17</pubDate>
				<lastBuildDate>Fri, 10 Feb 2012 09:14:32 GMT</lastBuildDate>
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					<title><![CDATA[Harry Potter and the box of delights]]></title>
					<link>http://www.thisishoop.com/work/harry-potter-and-the-box-of-audio-delights</link>
					<description><![CDATA[J.K. Rowling's Harry Potter: the Complete Story as told by Stephen Fry with packaging design by Hoop.]]></description>
					<pubDate>Thu, 18 Nov 2010 12:00:42 GMT</pubDate>
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					<title><![CDATA[Bupa experts]]></title>
					<link>http://www.thisishoop.com/work/bupa-experts</link>
					<description><![CDATA[Bupa is world-renowned for its medical expertise and often turned to for comment by journalists. We've made it that much easier with this handy directory.]]></description>
					<pubDate>Thu, 18 Nov 2010 11:37:49 GMT</pubDate>
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					<title><![CDATA[PepsiCo sustainable farming report]]></title>
					<link>http://www.thisishoop.com/work/pepsico---sustainable-farming-report</link>
					<description><![CDATA[The first sustainable farming report published by PepsiCo shows they are passionate about growing.]]></description>
					<pubDate>Tue, 9 Nov 2010 17:02:27 GMT</pubDate>
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					<title><![CDATA[i-crop identity created by Hoop]]></title>
					<link>http://www.thisishoop.com/i-crop-identity-created-by-hoop-associates</link>
					<description><![CDATA[We are helping PepsiCo to roll out its &lt;a href=&quot;http://www.pepsico.co.uk/icrop&quot;&gt;i-crop&acirc;&cent; farming technology&lt;/a&gt;, a web-based crop management system that allows farmers to monitor, 
manage and reduce water use and carbon emissions.]]></description>
					<pubDate>Thu, 21 Oct 2010 15:19:00 GMT</pubDate>
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					<title><![CDATA[Website design for the Parliamentary and Health Service Ombudsman (PHSO)]]></title>
					<link>http://www.thisishoop.com/work/website-design-for-the-parliamentary-and-health-service-ombudsman-phso</link>
					<description><![CDATA[We designed a new user experience for visitors to the PHSO website based on user insight from inside and outside the organisation.]]></description>
					<pubDate>Wed, 14 Jul 2010 14:34:34 GMT</pubDate>
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					<title><![CDATA[St Christopher School: integrated marketing]]></title>
					<link>http://www.thisishoop.com/archive/st-christopher-school</link>
					<description><![CDATA[Repositioning the idea of school boarding using an integrated marketing campaign.]]></description>
					<pubDate>Fri, 26 Mar 2010 10:56:01 GMT</pubDate>
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					<title><![CDATA[Crossrail on the way]]></title>
					<link>http://www.thisishoop.com/work/crossrail-on-the-way</link>
					<description><![CDATA[The corporate brochure for Crossrail as this historic project moves into the first phases of construction.]]></description>
					<pubDate>Thu, 11 Mar 2010 22:17:51 GMT</pubDate>
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					<title><![CDATA[Design support for the Carbon Trust]]></title>
					<link>http://www.thisishoop.com/work/design-support-for-the-carbon-trust</link>
					<description><![CDATA[As one of the rostered agencies working with the Carbon Trust, we are helping them spread the good work about climate change.]]></description>
					<pubDate>Wed, 10 Mar 2010 11:06:59 GMT</pubDate>
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					<title><![CDATA[Crossrail Update]]></title>
					<link>http://www.thisishoop.com/work/crossrail-update</link>
					<description><![CDATA[Taking Crossrail into the next phase with a new look for publications.]]></description>
					<pubDate>Fri, 5 Mar 2010 12:52:57 GMT</pubDate>
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					<title><![CDATA[Marketing a change in education]]></title>
					<link>http://www.thisishoop.com/work/marketing-a-change-in-education</link>
					<description><![CDATA[We helped St Christopher School communicate a more affordable accommodation offer to a new wave of parents through integrated marketing including email newsletters, print design and new site landing pages.]]></description>
					<pubDate>Fri, 26 Feb 2010 13:38:08 GMT</pubDate>
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					<title><![CDATA[PepsiCo website - design update]]></title>
					<link>http://www.thisishoop.com/work/pepsico-website-design-update</link>
					<description><![CDATA[After 18 months of monitoring we implemented a range of improvements to deliver an enhanced user experience and meet the business needs.]]></description>
					<pubDate>Tue, 12 Jan 2010 16:54:49 GMT</pubDate>
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					<title><![CDATA[Swan Foundation integrated brand development]]></title>
					<link>http://www.thisishoop.com/work/brand-identity-and-website-for-swan-foundation</link>
					<description><![CDATA[A new brand identity and website helps establish the Foundation launch event at the House of Lords
with a keynote address by Sir Hermann Ouseley.]]></description>
					<pubDate>Tue, 22 Dec 2009 15:52:57 GMT</pubDate>
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					<title><![CDATA[Brand architecture for the NPIA]]></title>
					<link>http://www.thisishoop.com/work/brand-architecture-for-the-npia</link>
					<description><![CDATA[We helped the National Policing Improvement Agency rationalise their brand architecture and reach a more workable solution.]]></description>
					<pubDate>Wed, 25 Nov 2009 14:23:10 GMT</pubDate>
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					<title><![CDATA[India Insights website]]></title>
					<link>http://www.thisishoop.com/work/india-insights-website</link>
					<description><![CDATA[India Insights, a service to increase trade between Indian and UK businesses, launches a user friendly website packed with deep market knowledge for businesses looking to enter the Indian market.]]></description>
					<pubDate>Thu, 1 Oct 2009 13:50:35 GMT</pubDate>
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					<title><![CDATA[Managing the brand estate for Swan Housing Group]]></title>
					<link>http://www.thisishoop.com/work/brand-development-for-swan-housing-group</link>
					<description><![CDATA[Serving diverse residents in East London, Suffolk and Essex, Swan Housing Group has unique communication challenges.]]></description>
					<pubDate>Tue, 25 Aug 2009 13:15:26 GMT</pubDate>
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					<title><![CDATA[Public Service Leadership integrated brand development]]></title>
					<link>http://www.thisishoop.com/work/brand-development-for-public-service-leadership</link>
					<description><![CDATA[We helped the partnership formulate their vision, values and key deliverables and were then commissioned to develop and implement the PSL brand.]]></description>
					<pubDate>Tue, 21 Jul 2009 12:26:09 GMT</pubDate>
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					<title><![CDATA[Active Kids hits the ground running]]></title>
					<link>http://www.thisishoop.com/active-kids-hits-the-ground-running</link>
					<description><![CDATA[The new Active Kids website goes live and achieves record sales on day one!]]></description>
					<pubDate>Mon, 6 Jul 2009 10:00:00 GMT</pubDate>
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					<title><![CDATA[Troika Editions - contemporary photography website]]></title>
					<link>http://www.thisishoop.com/work/troikaeditions</link>
					<description><![CDATA[Curator Bridget Coaker and photographer Michael Walter conceived Troika Editions as an online gallery championing and selling contemporary photography.]]></description>
					<pubDate>Tue, 28 Apr 2009 14:30:16 GMT</pubDate>
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					<title><![CDATA[Notting Hill website user research]]></title>
					<link>http://www.thisishoop.com/work/nhhg-research</link>
					<description><![CDATA[When it's time to update your website, how do you know which solution is best for your business when technology and user expectations move 
so fast?]]></description>
					<pubDate>Fri, 16 Jan 2009 17:00:26 GMT</pubDate>
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					<title><![CDATA[The complete Harry Potter audio book story]]></title>
					<link>http://www.thisishoop.com/work/hpcompletestory</link>
					<description><![CDATA[Hoop have designed packaging for the complete collection of JK Rowling's Harry Potter as audio books.]]></description>
					<pubDate>Mon, 1 Dec 2008 12:27:58 GMT</pubDate>
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					<title><![CDATA[Awards night, Man Booker Prize]]></title>
					<link>http://www.thisishoop.com/work/mbpawards2008</link>
					<description><![CDATA[As Man Booker Prize winner Aravind Adiga accepted the trophy, designed by Hoop, we were putting up the backdrop for the press call.]]></description>
					<pubDate>Wed, 15 Oct 2008 15:50:33 GMT</pubDate>
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					<title><![CDATA[NPIA communication strategy]]></title>
					<link>http://www.thisishoop.com/work/npia</link>
					<description><![CDATA[We helped the NPIA introduce modern communications methods to benefit police authorities in England, Wales and Northern Ireland.]]></description>
					<pubDate>Thu, 2 Oct 2008 16:03:27 GMT</pubDate>
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					<title><![CDATA[Open invitation]]></title>
					<link>http://www.thisishoop.com/work/openup</link>
					<description><![CDATA[Doors opened along London&amp;#8217;s South Bank for Open Up, an event marking the launch of the 2012 Cultural Olympiad.]]></description>
					<pubDate>Thu, 11 Sep 2008 14:15:21 GMT</pubDate>
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					<title><![CDATA[Best of the Booker]]></title>
					<link>http://www.thisishoop.com/work/bestofbooker40</link>
					<description><![CDATA[As part of the 40th anniversary celebrations of the Man Booker Prize, Hoop Associates designed and produced the marketing material for the Best of the Booker.]]></description>
					<pubDate>Sun, 10 Aug 2008 13:39:38 GMT</pubDate>
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					<title><![CDATA[The Man Booker Prize logo]]></title>
					<link>http://www.thisishoop.com/work/mbplogo</link>
					<description><![CDATA[Hoop Associates have redesigned the logo for the Man Booker Prize.]]></description>
					<pubDate>Wed, 6 Aug 2008 17:45:24 GMT</pubDate>
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					<title><![CDATA[Swan Housing annual report]]></title>
					<link>http://www.thisishoop.com/work/annualreport07</link>
					<description><![CDATA[A lot of annual reports look the same, then there are those that you have to look at again and again.]]></description>
					<pubDate>Tue, 5 Aug 2008 18:07:41 GMT</pubDate>
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					<title><![CDATA[Gold Awards 2008]]></title>
					<link>http://www.thisishoop.com/work/goldawards2008</link>
					<description><![CDATA[The Housing Corporation&amp;#8217;s Gold Awards 2008 featured three themes; Building Cohesive Communities, Delivering Joined-up Development and Tackling Worklessness.]]></description>
					<pubDate>Tue, 5 Aug 2008 16:58:42 GMT</pubDate>
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					<title><![CDATA[Gold Awards display panels]]></title>
					<link>http://www.thisishoop.com/work/walkofexcellence</link>
					<description><![CDATA[Putting the winners of the Housing Corporation&amp;#8217;s Gold Awards 2008 on show.]]></description>
					<pubDate>Tue, 5 Aug 2008 16:49:17 GMT</pubDate>
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					<title><![CDATA[BFI - 75th anniversary]]></title>
					<link>http://www.thisishoop.com/work/bfi75</link>
					<description><![CDATA[A special identity for a very special birthday in the British film industry.]]></description>
					<pubDate>Tue, 5 Aug 2008 15:35:58 GMT</pubDate>
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					<title><![CDATA[Man Booker Prize trophy designs]]></title>
					<link>http://www.thisishoop.com/work/mbptrophy</link>
					<description><![CDATA[The new trophy for the 2008 Man Booker Prize, designed by Hoop, will be revealed to the world on Tuesday 14 October. Get a sneak preview here.]]></description>
					<pubDate>Tue, 5 Aug 2008 13:03:21 GMT</pubDate>
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					<title><![CDATA[PepsiCo website]]></title>
					<link>http://www.thisishoop.com/work/pepsico-uk-website</link>
					<description><![CDATA[Positive user experiences, web standards and engaging content are at the heart of the digital strategy for the PepsiCo UK &amp;amp; Ireland website.]]></description>
					<pubDate>Wed, 30 Jul 2008 17:36:57 GMT</pubDate>
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					<title><![CDATA[PepsiCo environmental sustainability report]]></title>
					<link>http://www.thisishoop.com/work/pepsico-environment</link>
					<description><![CDATA[Some of the things Pepsico is doing to make a sustainable change are truly amazing. This first Environmental Sustainability Report explains why.]]></description>
					<pubDate>Thu, 24 Jul 2008 16:51:56 GMT</pubDate>
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					<title><![CDATA[Crossrail full steam ahead]]></title>
					<link>http://www.thisishoop.com/work/crossrail</link>
					<description><![CDATA[Royal Assent marks Parliament's backing of Crossrail and a major boost for UK transport infrastructure and the economy.]]></description>
					<pubDate>Wed, 23 Jul 2008 21:17:04 GMT</pubDate>
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					<title><![CDATA[Sawyers Court]]></title>
					<link>http://www.thisishoop.com/work/sawyerscourt</link>
					<description><![CDATA[Getting the positioning right to  stimulate sales for this MHO development.]]></description>
					<pubDate>Mon, 16 Jun 2008 17:27:54 GMT</pubDate>
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					<title><![CDATA[Royal Academy Summer Exhibition 2008]]></title>
					<link>http://www.thisishoop.com/work/summer2008</link>
					<description><![CDATA[It&amp;#8217;s that time of year again. Wimbledon, Ascot, bad weather and of course The Royal Academy Summer Exhibition.]]></description>
					<pubDate>Wed, 11 Jun 2008 10:18:30 GMT</pubDate>
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					<title><![CDATA[The Man Booker Prize 2008]]></title>
					<link>http://www.thisishoop.com/work/manbookerprize2008</link>
					<description><![CDATA[Rolling out the new identity for the Man Booker Prize 2008 across all marketing materials.]]></description>
					<pubDate>Tue, 10 Jun 2008 13:54:59 GMT</pubDate>
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					<title><![CDATA[Metropolitan Homes - Roupell Road]]></title>
					<link>http://www.thisishoop.com/work/Metropolitan-Homes-roupell-road</link>
					<description><![CDATA[Marketing affordable homes in SW2]]></description>
					<pubDate>Wed, 14 May 2008 16:30:38 GMT</pubDate>
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					<title><![CDATA[Employer branding]]></title>
					<link>http://www.thisishoop.com/work/lovewhereyouwork</link>
					<description><![CDATA[How do you compete for the best talent in the market? Make yourself an attractive employer of course.]]></description>
					<pubDate>Wed, 14 May 2008 11:04:04 GMT</pubDate>
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					<title><![CDATA[Fiction at its finest]]></title>
					<link>http://www.thisishoop.com/work/bestofthebooker</link>
					<description><![CDATA[2008 is the 40th anniversary of the Man Booker Prize for Fiction, this book celebrated all the winners, shortlists and judges and trailed the Best of the Booker prize.]]></description>
					<pubDate>Thu, 10 Apr 2008 11:55:02 GMT</pubDate>
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					<title><![CDATA[Kogan Page website]]></title>
					<link>http://www.thisishoop.com/work/kogan-page</link>
					<description><![CDATA[We helped this leading business and academic publisher to re-imagine itself for the digital age.]]></description>
					<pubDate>Mon, 7 Apr 2008 13:22:34 GMT</pubDate>
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					<title><![CDATA[PepsiCo brand positioning]]></title>
					<link>http://www.thisishoop.com/work/pepsico</link>
					<description><![CDATA[Online, in print and internal communications, we've been helping PepsiCo reposition it's corporate message around health, wellbeing and sustainable business practices.]]></description>
					<pubDate>Fri, 28 Mar 2008 15:52:26 GMT</pubDate>
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					<title><![CDATA[PepsiCo brand imagery]]></title>
					<link>http://www.thisishoop.com/work/pepsicolibrary</link>
					<description><![CDATA[Creating a valuable corporate image library for PepsiCo]]></description>
					<pubDate>Fri, 28 Mar 2008 15:50:28 GMT</pubDate>
					</item>
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					<title><![CDATA[PepsiCo communications toolkit]]></title>
					<link>http://www.thisishoop.com/work/pepsicotoolkit</link>
					<description><![CDATA[Aligning teams across the PepsiCo brand portfolio behind a single vision]]></description>
					<pubDate>Thu, 27 Mar 2008 16:35:36 GMT</pubDate>
					</item>
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					<title><![CDATA[Man Booker Prize integrates prize websites]]></title>
					<link>http://www.thisishoop.com/work/booker40</link>
					<description><![CDATA[In 2007 a new website for the Man Booker Prize was launched, marking a firm commitment to online communications.]]></description>
					<pubDate>Thu, 27 Mar 2008 10:51:23 GMT</pubDate>
					</item>
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					<title><![CDATA[Georg Baselitz at the RA]]></title>
					<link>http://www.thisishoop.com/work/baselitz</link>
					<description><![CDATA[Perhaps best known for his upside down paintings, Baselitz work explores what it is to be human.]]></description>
					<pubDate>Wed, 19 Mar 2008 13:50:16 GMT</pubDate>
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					<title><![CDATA[From Russia with great care]]></title>
					<link>http://www.thisishoop.com/work/from-russia-with-great-care</link>
					<description><![CDATA[Strained relations between Russia and the UK meant the collection of French and Russian master paintings from Moscow and St. Petersburg very nearly didn&amp;#8217;t come to the Royal Academy.]]></description>
					<pubDate>Wed, 19 Mar 2008 13:48:52 GMT</pubDate>
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					<title><![CDATA[E-marketing for Springside]]></title>
					<link>http://www.thisishoop.com/work/emarketingproperty</link>
					<description><![CDATA[Our e-marketing expertise has helped build a highly valuable database of home buyers for Edinburgh's newest neighbourhood.]]></description>
					<pubDate>Wed, 19 Mar 2008 12:50:22 GMT</pubDate>
					</item>
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					<title><![CDATA[Integrated thinking at Springside]]></title>
					<link>http://www.thisishoop.com/work/integratedspringside</link>
					<description><![CDATA[Proving that a digital focus produces the measurable results that traditional media cannot achieve]]></description>
					<pubDate>Wed, 19 Mar 2008 12:19:52 GMT</pubDate>
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					<title><![CDATA[Springside search marketing]]></title>
					<link>http://www.thisishoop.com/work/springsidesearch</link>
					<description><![CDATA[Carefully selected key words, a strong brand, valid code, great content deliver outstanding SEO results for Springside, Edinburgh&amp;#8217;s new city centre neighbourhood.]]></description>
					<pubDate>Wed, 19 Mar 2008 11:17:39 GMT</pubDate>
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					<title><![CDATA[Developing the online brand for the Man Booker Prize]]></title>
					<link>http://www.thisishoop.com/work/man-booker-prize-online</link>
					<description><![CDATA[The new Man Booker Prize identity helps the grand dame of literary awards reach new readers all over the world.]]></description>
					<pubDate>Tue, 18 Mar 2008 18:01:53 GMT</pubDate>
					</item>
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					<title><![CDATA[Springside homes]]></title>
					<link>http://www.thisishoop.com/work/homefinder</link>
					<description><![CDATA[Making a user friendly home finder tool for this 600 property Edinburgh development]]></description>
					<pubDate>Tue, 18 Mar 2008 17:49:08 GMT</pubDate>
					</item>
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					<title><![CDATA[RA – Cranach exhibition identity]]></title>
					<link>http://www.thisishoop.com/work/cranach</link>
					<description><![CDATA[After initial controversy the Cranach exhibition is unveiled at the RA]]></description>
					<pubDate>Wed, 27 Feb 2008 14:48:07 GMT</pubDate>
					</item>
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					<title><![CDATA[Rainforest Foundation]]></title>
					<link>http://www.thisishoop.com/work/rainforest</link>
					<description><![CDATA[Campaign to raise awareness of the devastating effect deforestation has on the people and wildlife in rainforest areas.]]></description>
					<pubDate>Wed, 27 Feb 2008 14:42:50 GMT</pubDate>
					</item>
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					<title><![CDATA[Less noise, more volume]]></title>
					<link>http://www.thisishoop.com/work/lessnoisemorevolume</link>
					<description><![CDATA[Our outreach campaign for Quakers sought to amplify the strength of conviction at the centre.]]></description>
					<pubDate>Wed, 27 Feb 2008 14:39:01 GMT</pubDate>
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					<title><![CDATA[Complete Harry Potter]]></title>
					<link>http://www.thisishoop.com/work/harrypotterall</link>
					<description><![CDATA[We enjoyed the ride. The complete works in audio format, each sporting a Hoop designed pack.]]></description>
					<pubDate>Wed, 27 Feb 2008 14:31:50 GMT</pubDate>
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					<title><![CDATA[Working with the Royal Academy of Arts]]></title>
					<link>http://www.thisishoop.com/work/ra</link>
					<description><![CDATA[Quintessentially English and yet totally international, the Royal Academy has marked out its place on the cultural map.]]></description>
					<pubDate>Wed, 27 Feb 2008 12:36:26 GMT</pubDate>
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					<title><![CDATA[The Man Booker Prize 2007]]></title>
					<link>http://www.thisishoop.com/work/the-man-booker-prize-2007</link>
					<description><![CDATA[Our stewardship of this unique brand went into the pink for 2007.]]></description>
					<pubDate>Fri, 26 Oct 2007 17:29:42 GMT</pubDate>
					</item>
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					<title><![CDATA[London Film Festival]]></title>
					<link>http://www.thisishoop.com/work/londonfilmfestival</link>
					<description><![CDATA[What&amp;#8217;s On website introduces a new approach for BFI online]]></description>
					<pubDate>Wed, 17 Oct 2007 15:59:32 GMT</pubDate>
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					<title><![CDATA[Pink night out]]></title>
					<link>http://www.thisishoop.com/work/pinknightout</link>
					<description><![CDATA[New hue for the Man Booker Prize 2007 awards night on 17 October]]></description>
					<pubDate>Wed, 17 Oct 2007 15:40:19 GMT</pubDate>
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					<title><![CDATA[FSA – Food Hygiene]]></title>
					<link>http://www.thisishoop.com/work/hygiene</link>
					<description><![CDATA[Putting a message across in a visual language everyone can understand.]]></description>
					<pubDate>Wed, 17 Oct 2007 15:38:30 GMT</pubDate>
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					<title><![CDATA[FSA – Bugs like it hot!]]></title>
					<link>http://www.thisishoop.com/work/bugs</link>
					<description><![CDATA[Advising people how to keep food cool and stay healthy over the summer months.]]></description>
					<pubDate>Thu, 11 Oct 2007 17:29:24 GMT</pubDate>
					</item>
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					<title><![CDATA[Man Booker backs usability design]]></title>
					<link>http://www.thisishoop.com/work/man-booker-website</link>
					<description><![CDATA[Our user centred design process has delivered the web presence that fiction this fine deserves.]]></description>
					<pubDate>Thu, 11 Oct 2007 14:31:06 GMT</pubDate>
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					<title><![CDATA[Softly softly workforce]]></title>
					<link>http://www.thisishoop.com/work/modernpolicing</link>
					<description><![CDATA[Working with the Police and the Workforce Modernisation Programme team using web2.0 thinking to engage officers and staff throughout the UK]]></description>
					<pubDate>Thu, 11 Oct 2007 14:15:48 GMT</pubDate>
					</item>
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					<title><![CDATA[South Bank buzz created by Hoop]]></title>
					<link>http://www.thisishoop.com/work/lovemysouthbank</link>
					<description><![CDATA[Love my South Bank campaign makes a big splash by the Thames.]]></description>
					<pubDate>Thu, 11 Oct 2007 13:40:22 GMT</pubDate>
					</item>
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					<title><![CDATA[Undergraduate prospectus 2008]]></title>
					<link>http://www.thisishoop.com/work/goldsmiths2008</link>
					<description><![CDATA[Building on the success of previous years, our design for 2008 is the third time out to pull people in.]]></description>
					<pubDate>Thu, 11 Oct 2007 13:33:56 GMT</pubDate>
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					<title><![CDATA[Stand apart]]></title>
					<link>http://www.thisishoop.com/work/argentstand</link>
					<description><![CDATA[MIPIM promotion for leading property development and regeneration company.]]></description>
					<pubDate>Fri, 1 Jun 2007 13:29:36 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Springside launch movie]]></title>
					<link>http://www.thisishoop.com/work/springside-launch-movie</link>
					<description><![CDATA[Property marketing doesn't need to be all spin. At Springside we wanted to hear about the development from the horse's mouth.]]></description>
					<pubDate>Fri, 25 May 2007 14:17:49 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Unknown Monet]]></title>
					<link>http://www.thisishoop.com/work/monet</link>
					<description><![CDATA[Campaign materials for Unknown Monet, an exhibition of the pastels and drawings of the celebrated Impressionist painter.]]></description>
					<pubDate>Fri, 25 May 2007 14:09:36 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Launching Springside]]></title>
					<link>http://www.thisishoop.com/work/springside-launch</link>
					<description><![CDATA[When the great and the good of the Edinburgh property sector are gathered at the Castle, you better put on a good show.]]></description>
					<pubDate>Fri, 27 Apr 2007 11:05:02 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Springside digital]]></title>
					<link>http://www.thisishoop.com/work/springside-property-website</link>
					<description><![CDATA[Many agree that marketing communications in the property sector is ready for a shake up. The joint venture behind Springside is taking on the challenge.]]></description>
					<pubDate>Fri, 27 Apr 2007 11:04:53 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Springside revealed]]></title>
					<link>http://www.thisishoop.com/work/springside</link>
					<description><![CDATA[After two years of brand development, the vision for Edinburgh's newest and most exciting neighbourhood is out in the open.]]></description>
					<pubDate>Fri, 27 Apr 2007 11:03:35 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Behind the scenes]]></title>
					<link>http://www.thisishoop.com/work/behind-the-scenes</link>
					<description><![CDATA[Snaps from the shoot to launch BFI Southbank]]></description>
					<pubDate>Tue, 13 Mar 2007 16:20:02 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The film location]]></title>
					<link>http://www.thisishoop.com/work/filmlocation</link>
					<description><![CDATA[Capturing the public imagination to launch BFI Southbank]]></description>
					<pubDate>Mon, 12 Mar 2007 12:00:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[New Statesman]]></title>
					<link>http://www.thisishoop.com/work/newstatesman</link>
					<description><![CDATA[Raising the profile of a leading current affairs weekly]]></description>
					<pubDate>Thu, 18 Jan 2007 16:03:34 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[FSA – Food allergy guide]]></title>
					<link>http://www.thisishoop.com/work/allergy</link>
					<description><![CDATA[Pointing the way to the clear labelling of food for the Food Standards Agency]]></description>
					<pubDate>Tue, 9 Jan 2007 10:19:42 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Goldsmiths - Goldlink]]></title>
					<link>http://www.thisishoop.com/work/goldsmiths-goldlink</link>
					<description><![CDATA[Alumni magazine for world renowned university]]></description>
					<pubDate>Mon, 8 Jan 2007 16:32:48 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Vicinitee.com]]></title>
					<link>http://www.thisishoop.com/work/viciniteecom</link>
					<description><![CDATA[Marketing an online resource for high-end business users]]></description>
					<pubDate>Wed, 20 Dec 2006 16:09:47 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Broadgate Estates]]></title>
					<link>http://www.thisishoop.com/work/broadgate-estates</link>
					<description><![CDATA[Applying business intelligence to reposition a property management company for future growth.]]></description>
					<pubDate>Wed, 20 Dec 2006 14:57:31 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Thin Cities]]></title>
					<link>http://www.thisishoop.com/work/thincities</link>
					<description><![CDATA[Producing artworks along the length of the Piccadilly Line for PfA's most ambitious project to date.]]></description>
					<pubDate>Fri, 15 Dec 2006 11:22:54 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[BFI – Champions]]></title>
					<link>http://www.thisishoop.com/work/champions</link>
					<description><![CDATA[A leaflet calling for people to champion the national archive of film and TV.]]></description>
					<pubDate>Fri, 15 Dec 2006 11:19:53 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Numbers game]]></title>
					<link>http://www.thisishoop.com/work/mcnaughton</link>
					<description><![CDATA[Counting out the qualities of an environmental paper range]]></description>
					<pubDate>Tue, 12 Dec 2006 17:49:32 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Man Booker International 2005]]></title>
					<link>http://www.thisishoop.com/work/international2005</link>
					<description><![CDATA[Strong brand launches top award]]></description>
					<pubDate>Tue, 14 Nov 2006 15:19:37 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[TfL – Fare Evasion]]></title>
					<link>http://www.thisishoop.com/work/fare-evasion</link>
					<description><![CDATA[Making a message hard to avoid.]]></description>
					<pubDate>Mon, 13 Nov 2006 13:55:41 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Innovative education]]></title>
					<link>http://www.thisishoop.com/work/hcc</link>
					<description><![CDATA[A bold client can make a real difference their business, and the work they bring out from their agency.]]></description>
					<pubDate>Mon, 13 Nov 2006 12:30:23 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Pump&#039;n&#039;shine]]></title>
					<link>http://www.thisishoop.com/work/pumpnshine</link>
					<description><![CDATA[Attracting young people into further education with an online, off-the-wall approach]]></description>
					<pubDate>Mon, 13 Nov 2006 12:23:23 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Tell it like it is]]></title>
					<link>http://www.thisishoop.com/work/tell-it-like-it-is</link>
					<description><![CDATA[Award winning marketing campaign promoting further education in east London]]></description>
					<pubDate>Mon, 13 Nov 2006 12:11:49 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Go east]]></title>
					<link>http://www.thisishoop.com/work/go-east</link>
					<description><![CDATA[Before Shoreditch &amp;amp; Hoxton were destinations in their own right, we used the unique characteristics of the area to draw people to HCC, bang smack in the middle of both.]]></description>
					<pubDate>Mon, 13 Nov 2006 12:10:17 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Southbank press launch]]></title>
					<link>http://www.thisishoop.com/work/southbank-press-launch</link>
					<description><![CDATA[The centre for film and television in the UK opens its doors.]]></description>
					<pubDate>Fri, 10 Nov 2006 17:45:03 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Because Film Inspires]]></title>
					<link>http://www.thisishoop.com/work/bfi</link>
					<description><![CDATA[Bringing an inspirational brand to life for the UK&amp;#8217;s home of cultural film &amp;amp; TV.]]></description>
					<pubDate>Fri, 10 Nov 2006 17:38:52 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Vision on track]]></title>
					<link>http://www.thisishoop.com/work/vision-on-track</link>
					<description><![CDATA[Our Vision: gathering support for Europe&amp;#8217;s largest infrastructure project]]></description>
					<pubDate>Fri, 10 Nov 2006 17:21:54 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Platform]]></title>
					<link>http://www.thisishoop.com/work/platform</link>
					<description><![CDATA[Newsletter for inter-project communications]]></description>
					<pubDate>Fri, 10 Nov 2006 17:20:31 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Student campaign]]></title>
					<link>http://www.thisishoop.com/work/student-campaign</link>
					<description><![CDATA[Setting out the bundle of offers to students.]]></description>
					<pubDate>Fri, 10 Nov 2006 17:15:42 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Members booklet]]></title>
					<link>http://www.thisishoop.com/work/bfimembers</link>
					<description><![CDATA[A design template for a regular members newsletter.]]></description>
					<pubDate>Fri, 10 Nov 2006 17:12:42 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Southbank guide]]></title>
					<link>http://www.thisishoop.com/work/bfiguide</link>
					<description><![CDATA[A new design template for the BFI listings guide to tie in with the launch of BFI Southbank.]]></description>
					<pubDate>Fri, 10 Nov 2006 17:06:30 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Open Season film promotion]]></title>
					<link>http://www.thisishoop.com/work/open-season-film-promotion</link>
					<description><![CDATA[Flyers and posters for a special 3D release at the BFI IMAX.]]></description>
					<pubDate>Fri, 10 Nov 2006 17:04:07 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Online launch campaign]]></title>
					<link>http://www.thisishoop.com/work/online-launch-campaign</link>
					<description><![CDATA[Joining old and new to re-engage audiences]]></description>
					<pubDate>Fri, 10 Nov 2006 16:57:45 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Other PfA initiatives]]></title>
					<link>http://www.thisishoop.com/work/other-pfa-initiatives</link>
					<description><![CDATA[Communication support for PfA&amp;#8217;s special projects]]></description>
					<pubDate>Wed, 8 Nov 2006 18:00:10 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[You are what you eat]]></title>
					<link>http://www.thisishoop.com/work/fsa</link>
					<description><![CDATA[Delivering information that improves the health of the nation.]]></description>
					<pubDate>Mon, 6 Nov 2006 14:12:04 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Prospectus 2005]]></title>
					<link>http://www.thisishoop.com/work/prospectus-2005</link>
					<description><![CDATA[Prospectus offers performers top prospects]]></description>
					<pubDate>Tue, 17 Oct 2006 15:14:31 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[LADA]]></title>
					<link>http://www.thisishoop.com/work/lada</link>
					<description><![CDATA[Our work with the UK&amp;#8217;s leading live art organisation.]]></description>
					<pubDate>Mon, 16 Oct 2006 16:22:29 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Man Booker International 2007]]></title>
					<link>http://www.thisishoop.com/work/man-booker-international-2007</link>
					<description><![CDATA[Bi-annual prize moves to its second outing]]></description>
					<pubDate>Fri, 13 Oct 2006 16:45:28 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[2006 Man Booker Prize]]></title>
					<link>http://www.thisishoop.com/work/manbooker2006</link>
					<description><![CDATA[Brand goes from strength to strength]]></description>
					<pubDate>Fri, 13 Oct 2006 16:34:59 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Off to a flying start]]></title>
					<link>http://www.thisishoop.com/work/off-to-a-flying-start</link>
					<description><![CDATA[Engaging an audience online and growing a business from the bottom up]]></description>
					<pubDate>Tue, 10 Oct 2006 18:04:02 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Gold awards]]></title>
					<link>http://www.thisishoop.com/work/housingcorp</link>
					<description><![CDATA[Making a shining example of a leading Housing award.]]></description>
					<pubDate>Tue, 3 Oct 2006 15:15:01 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Stitch in time]]></title>
					<link>http://www.thisishoop.com/work/rsn</link>
					<description><![CDATA[A new logo for a 130 year old institution]]></description>
					<pubDate>Tue, 3 Oct 2006 15:13:15 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Looking up]]></title>
					<link>http://www.thisishoop.com/work/looking-up</link>
					<description><![CDATA[Logo for Hackney arts and culture festival]]></description>
					<pubDate>Tue, 3 Oct 2006 14:56:02 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[One for all]]></title>
					<link>http://www.thisishoop.com/work/oneforall</link>
					<description><![CDATA[Annual review and accounts focus on unified approach to challenges ahead]]></description>
					<pubDate>Tue, 3 Oct 2006 14:08:33 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Straight talking]]></title>
					<link>http://www.thisishoop.com/work/straight-talking</link>
					<description><![CDATA[Alzheimer's Society Annual Review 2006]]></description>
					<pubDate>Tue, 3 Oct 2006 14:03:17 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Rising to the challenge]]></title>
					<link>http://www.thisishoop.com/work/rising-to-the-challenge</link>
					<description><![CDATA[Placing strategy at the heart, and in the hands, of an organisation]]></description>
					<pubDate>Tue, 3 Oct 2006 14:00:18 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Live Culture]]></title>
					<link>http://www.thisishoop.com/work/liveculture</link>
					<description><![CDATA[Four day live art festival at Tate Modern.]]></description>
					<pubDate>Tue, 3 Oct 2006 13:47:56 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The Performance Pack]]></title>
					<link>http://www.thisishoop.com/work/familyfun</link>
					<description><![CDATA[Producing a limited edition artefact with a performance artist.]]></description>
					<pubDate>Fri, 29 Sep 2006 17:37:06 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[China Live!]]></title>
					<link>http://www.thisishoop.com/work/chinalive</link>
					<description><![CDATA[Partnering with cultural organisations to promote challenging art.]]></description>
					<pubDate>Fri, 29 Sep 2006 17:34:33 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Brand plus]]></title>
					<link>http://www.thisishoop.com/work/brand-plus</link>
					<description><![CDATA[Making an existing marque fit for purpose]]></description>
					<pubDate>Fri, 29 Sep 2006 17:00:49 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Active Kids]]></title>
					<link>http://www.thisishoop.com/work/activekids</link>
					<description><![CDATA[Developing a brand to get kids on the move and in the groove.]]></description>
					<pubDate>Fri, 29 Sep 2006 17:00:01 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Party party]]></title>
					<link>http://www.thisishoop.com/work/party-party</link>
					<description><![CDATA[Active kids really know how to party. We just help them along with these &amp;#8216;on brand&amp;#8217; invitations.]]></description>
					<pubDate>Fri, 29 Sep 2006 16:57:09 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Active Kids – Get up, get out and get moving]]></title>
					<link>http://www.thisishoop.com/work/get-up-get-out-and-get-moving</link>
					<description><![CDATA[The message is simple. Active kids are happier and healthier. Our job is to get that message through to parents.]]></description>
					<pubDate>Fri, 29 Sep 2006 16:55:27 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Adult approach]]></title>
					<link>http://www.thisishoop.com/work/adult-approach</link>
					<description><![CDATA[Same story, different box]]></description>
					<pubDate>Thu, 28 Sep 2006 14:20:33 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[FSA – Guides for businesses]]></title>
					<link>http://www.thisishoop.com/work/startup</link>
					<description><![CDATA[Advising catering companies on how to run a healthy business.]]></description>
					<pubDate>Tue, 26 Sep 2006 17:56:22 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[2005 Man Booker Prize]]></title>
					<link>http://www.thisishoop.com/work/2005-man-booker-prize</link>
					<description><![CDATA[Consistency and flexibility keeps literary prize fresh]]></description>
					<pubDate>Tue, 19 Sep 2006 17:37:06 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Art of property management]]></title>
					<link>http://www.thisishoop.com/work/art-of-property-management</link>
					<description><![CDATA[A new perspective on business positioning.]]></description>
					<pubDate>Fri, 1 Sep 2006 15:49:44 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Broad style]]></title>
					<link>http://www.thisishoop.com/work/broad-style</link>
					<description><![CDATA[Style guidelines reinforce a property management brand across media.]]></description>
					<pubDate>Fri, 1 Sep 2006 15:44:50 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[User survey]]></title>
					<link>http://www.thisishoop.com/work/user-survey</link>
					<description><![CDATA[Devising a user survey to deliver enlightening results]]></description>
					<pubDate>Fri, 1 Sep 2006 15:41:18 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Whitechapel consulation]]></title>
					<link>http://www.thisishoop.com/work/whitechapel-consulation</link>
					<description><![CDATA[Special consultation allays residents concerns]]></description>
					<pubDate>Fri, 1 Sep 2006 15:23:19 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Recorded for history]]></title>
					<link>http://www.thisishoop.com/work/painting</link>
					<description><![CDATA[Artist records Hoop&amp;#8217;s contribution to infrastructure project.]]></description>
					<pubDate>Fri, 1 Sep 2006 15:17:44 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Round 4 public consultation]]></title>
					<link>http://www.thisishoop.com/work/round-4-public-consultation</link>
					<description><![CDATA[Thorough consultation covers all concerns]]></description>
					<pubDate>Fri, 1 Sep 2006 15:05:28 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Crossrail – Consulting Londoners]]></title>
					<link>http://www.thisishoop.com/work/consultlondon</link>
					<description><![CDATA[Enlightened developers know that effective consultation is key to getting projects off the ground]]></description>
					<pubDate>Fri, 1 Sep 2006 14:54:24 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Round 3 information]]></title>
					<link>http://www.thisishoop.com/work/round-3-information</link>
					<description><![CDATA[Extending the reach of Crossrail&amp;#8217;s message]]></description>
					<pubDate>Fri, 1 Sep 2006 14:51:01 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Public consultation microsite]]></title>
					<link>http://www.thisishoop.com/work/public-consultation-microsite</link>
					<description><![CDATA[Transparency of process through online resource]]></description>
					<pubDate>Fri, 1 Sep 2006 14:34:19 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Preparing for parliament]]></title>
					<link>http://www.thisishoop.com/work/preparing-for-parliament</link>
					<description><![CDATA[Preparing a Bill for parliamentary scrutiny.]]></description>
					<pubDate>Fri, 1 Sep 2006 14:25:59 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Crossrail – Environmental Statement]]></title>
					<link>http://www.thisishoop.com/work/environmental-statement</link>
					<description><![CDATA[Planning, co-ordination and delivery of one of the most comprehensive Bill and Environmental Statement submissions in UK history.]]></description>
					<pubDate>Fri, 1 Sep 2006 14:14:55 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[MIPIM market]]></title>
					<link>http://www.thisishoop.com/work/mipim-market</link>
					<description><![CDATA[Catching the eye at Cannes]]></description>
					<pubDate>Fri, 1 Sep 2006 14:01:33 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Make yourself at home]]></title>
					<link>http://www.thisishoop.com/work/make-yourself-at-home</link>
					<description><![CDATA[All a new tenant needs to know.]]></description>
					<pubDate>Thu, 31 Aug 2006 21:55:18 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Broadgate events]]></title>
					<link>http://www.thisishoop.com/work/broadgate-events</link>
					<description><![CDATA[B2B marketing with style]]></description>
					<pubDate>Thu, 31 Aug 2006 21:41:45 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Keep it live]]></title>
					<link>http://www.thisishoop.com/work/keep-it-live</link>
					<description><![CDATA[Live event promotion across Broadgate]]></description>
					<pubDate>Thu, 31 Aug 2006 18:46:12 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Harry in bloom]]></title>
					<link>http://www.thisishoop.com/work/harry-in-bloom</link>
					<description><![CDATA[Harry Potter audio moves to home of Harry Potter books]]></description>
					<pubDate>Thu, 31 Aug 2006 16:37:57 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Star talk]]></title>
					<link>http://www.thisishoop.com/work/star-talk</link>
					<description><![CDATA[Unique CD interview with JK Rowling]]></description>
					<pubDate>Thu, 31 Aug 2006 16:34:23 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Potty about Azkaban]]></title>
					<link>http://www.thisishoop.com/work/potty-about-azkaban</link>
					<description><![CDATA[Bringing a Potter to minors]]></description>
					<pubDate>Thu, 31 Aug 2006 16:30:46 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Popular Prisoner]]></title>
					<link>http://www.thisishoop.com/work/popular-prisoner</link>
					<description><![CDATA[Adult market loves kids book]]></description>
					<pubDate>Thu, 31 Aug 2006 16:26:09 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Half-blood kids]]></title>
					<link>http://www.thisishoop.com/work/half-blood-kids</link>
					<description><![CDATA[Sychronising book and audio]]></description>
					<pubDate>Thu, 31 Aug 2006 16:17:07 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Prince of darkness]]></title>
					<link>http://www.thisishoop.com/work/prince-of-darkness</link>
					<description><![CDATA[Dark twist attracts adult interest]]></description>
					<pubDate>Thu, 31 Aug 2006 16:06:30 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Adult secret]]></title>
					<link>http://www.thisishoop.com/work/adult-secret</link>
					<description><![CDATA[Chamber of grown ups]]></description>
					<pubDate>Thu, 31 Aug 2006 15:35:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Listen up muggles]]></title>
					<link>http://www.thisishoop.com/work/listen-up-muggles</link>
					<description><![CDATA[Stephen&amp;#8217;s holiday packing]]></description>
					<pubDate>Thu, 31 Aug 2006 09:45:10 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Round 2 public consultation]]></title>
					<link>http://www.thisishoop.com/work/round-2-public-consultation</link>
					<description><![CDATA[Managing and delivering a major public consultation process]]></description>
					<pubDate>Thu, 31 Aug 2006 00:10:22 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Round 1 public consultation]]></title>
					<link>http://www.thisishoop.com/work/round-1-public-consultation</link>
					<description><![CDATA[Crossrail&amp;#8217;s first foray into public consultation]]></description>
					<pubDate>Wed, 30 Aug 2006 22:52:08 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Flash Harry]]></title>
					<link>http://www.thisishoop.com/work/flash-harry</link>
					<description><![CDATA[Teaching a young wizard old tricks]]></description>
					<pubDate>Thu, 24 Aug 2006 21:41:40 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[You&amp;#8217;ve seen the trailers]]></title>
					<link>http://www.thisishoop.com/work/youve-seen-the-trailers</link>
					<description><![CDATA[Campaign ties in with forthcoming film release]]></description>
					<pubDate>Thu, 24 Aug 2006 21:20:09 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[She wrote it, he reads it]]></title>
					<link>http://www.thisishoop.com/work/she-wrote-it-he-reads-it</link>
					<description><![CDATA[Star images create consumer recognition]]></description>
					<pubDate>Thu, 24 Aug 2006 21:15:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Harry Potter collectors treat]]></title>
					<link>http://www.thisishoop.com/work/harry-potter-collectors-treat</link>
					<description><![CDATA[Special packaging for a special interest]]></description>
					<pubDate>Thu, 24 Aug 2006 20:59:46 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Packaged up a treat]]></title>
					<link>http://www.thisishoop.com/work/packaged-up-a-treat</link>
					<description><![CDATA[Bringing the magic of the tin lunchbox to Harry Potter audio]]></description>
					<pubDate>Thu, 24 Aug 2006 20:39:08 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Made in China]]></title>
					<link>http://www.thisishoop.com/work/made-in-china</link>
					<description><![CDATA[Repackaging children&amp;#8217;s favourite adds to Christmas sales success]]></description>
					<pubDate>Thu, 24 Aug 2006 20:20:59 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Snap up a box set]]></title>
					<link>http://www.thisishoop.com/work/snap-up-a-box-set</link>
					<description><![CDATA[Packaging design increases sales and is great for Christmas]]></description>
					<pubDate>Thu, 24 Aug 2006 20:07:24 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[World Book Day]]></title>
					<link>http://www.thisishoop.com/work/worldbookday</link>
					<description><![CDATA[Running a successful initiative over five years.]]></description>
					<pubDate>Fri, 18 Aug 2006 18:26:18 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Have some fun]]></title>
					<link>http://www.thisishoop.com/work/have-some-fun</link>
					<description><![CDATA[Children&amp;#8217;s illustrator adds a splash]]></description>
					<pubDate>Fri, 18 Aug 2006 18:19:21 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Get Caught Reading campaign]]></title>
					<link>http://www.thisishoop.com/work/get-caught-reading-campaign</link>
					<description><![CDATA[World Book day 2001]]></description>
					<pubDate>Fri, 18 Aug 2006 18:16:27 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Now you&amp;#8217;ve started something]]></title>
					<link>http://www.thisishoop.com/work/now-youve-started-something</link>
					<description><![CDATA[New ideas continue to build recognition of reading initiative.]]></description>
					<pubDate>Fri, 18 Aug 2006 18:14:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Word on the street]]></title>
					<link>http://www.thisishoop.com/work/word-on-the-street</link>
					<description><![CDATA[World Book day 1998]]></description>
					<pubDate>Fri, 18 Aug 2006 18:07:07 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[BBC FOUR Samuel Johnson Prize for Non-Fiction]]></title>
					<link>http://www.thisishoop.com/work/bbc-four-samuel-johnson-prize-for-non-fiction</link>
					<description><![CDATA[Creating and evolving a literary prize]]></description>
					<pubDate>Fri, 18 Aug 2006 17:39:28 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Source of Opportunity]]></title>
					<link>http://www.thisishoop.com/work/source</link>
					<description><![CDATA[Promoting a major property investment opportunity in a world heritage city]]></description>
					<pubDate>Fri, 18 Aug 2006 15:44:32 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Win win opportunity]]></title>
					<link>http://www.thisishoop.com/work/win-win-opportunity</link>
					<description><![CDATA[Connecting developers, agents and investors through innovative digital communications.]]></description>
					<pubDate>Fri, 18 Aug 2006 15:41:12 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Stakeholder newsletter]]></title>
					<link>http://www.thisishoop.com/work/stakeholder-newsletter</link>
					<description><![CDATA[Involving the community in development issues]]></description>
					<pubDate>Fri, 18 Aug 2006 15:36:15 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Springside – Investor information]]></title>
					<link>http://www.thisishoop.com/work/investorcommunication</link>
					<description><![CDATA[Information for early phase property investors]]></description>
					<pubDate>Fri, 18 Aug 2006 15:28:24 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Meg and Mog]]></title>
					<link>http://www.thisishoop.com/work/meg-and-mog</link>
					<description><![CDATA[Merchandising style guide for popular children&amp;#8217;s characters.]]></description>
					<pubDate>Fri, 18 Aug 2006 14:52:50 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Law Scholarship Scheme]]></title>
					<link>http://www.thisishoop.com/work/law-scholarship-scheme</link>
					<description><![CDATA[Promoting career development in law]]></description>
					<pubDate>Thu, 17 Aug 2006 18:48:35 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[IPPR – Imprint insync]]></title>
					<link>http://www.thisishoop.com/work/imprint-insync</link>
					<description><![CDATA[Intelligent book jackets for think tank]]></description>
					<pubDate>Wed, 16 Aug 2006 20:24:12 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Eleksen]]></title>
					<link>http://www.thisishoop.com/work/eleksen</link>
					<description><![CDATA[Taking a technology company from the kitchen table to the Stock Exchange]]></description>
					<pubDate>Wed, 16 Aug 2006 18:44:47 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Soft online]]></title>
					<link>http://www.thisishoop.com/work/soft-online</link>
					<description><![CDATA[Online presence for fabric technology company]]></description>
					<pubDate>Wed, 16 Aug 2006 18:41:25 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Open the box]]></title>
					<link>http://www.thisishoop.com/work/open-the-box</link>
					<description><![CDATA[Reference design packaging for smart fabric developer]]></description>
					<pubDate>Wed, 16 Aug 2006 18:38:20 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Elektex trademark]]></title>
					<link>http://www.thisishoop.com/work/elektex-trademark</link>
					<description><![CDATA[Smart fabric trademark for innovation company]]></description>
					<pubDate>Wed, 16 Aug 2006 18:10:06 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Science of 6g?]]></title>
					<link>http://www.thisishoop.com/work/sixg</link>
					<description><![CDATA[Reporting the recommended daily salt intake]]></description>
					<pubDate>Wed, 16 Aug 2006 18:00:00 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The nuts and bolts of construction]]></title>
					<link>http://www.thisishoop.com/work/the-nuts-and-bolts-of-construction</link>
					<description><![CDATA[Print campaign supporting online specification tool]]></description>
					<pubDate>Wed, 16 Aug 2006 17:35:10 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[You&amp;#8217;ve got mail]]></title>
					<link>http://www.thisishoop.com/work/youve-got-mail</link>
					<description><![CDATA[Advertising campaign for online architectural resource]]></description>
					<pubDate>Wed, 16 Aug 2006 09:44:15 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Looking east]]></title>
					<link>http://www.thisishoop.com/work/looking-east</link>
					<description><![CDATA[Annual report for leading housing sector group.]]></description>
					<pubDate>Wed, 16 Aug 2006 09:36:43 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Drug information marketing]]></title>
					<link>http://www.thisishoop.com/work/drug-information-marketing</link>
					<description><![CDATA[Refreshing visuals for enlightened drugs information.]]></description>
					<pubDate>Tue, 15 Aug 2006 23:22:38 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Tackling mental health]]></title>
					<link>http://www.thisishoop.com/work/mindout</link>
					<description><![CDATA[Successive governments have learnt the harsh lesson that you can&amp;#8217;t just tell young people what to do.]]></description>
					<pubDate>Tue, 15 Aug 2006 22:02:06 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Read the Signs]]></title>
					<link>http://www.thisishoop.com/work/readthesigns</link>
					<description><![CDATA[Young people are complex emotional beings. Read the signs helps those around them understand when certain behaviour is a cry for help.]]></description>
					<pubDate>Tue, 15 Aug 2006 21:59:33 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Mind &amp;#8216;n&amp;#8217; Seek]]></title>
					<link>http://www.thisishoop.com/work/mindnseek</link>
					<description><![CDATA[Using the viral power of the web to help young people with mental health issues.]]></description>
					<pubDate>Tue, 15 Aug 2006 21:53:55 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Crisis annual report]]></title>
					<link>http://www.thisishoop.com/work/crisis-annual-report</link>
					<description><![CDATA[Annual report for London&amp;#8217;s best known charity]]></description>
					<pubDate>Tue, 15 Aug 2006 21:31:37 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The Home Buyer&amp;#8217;s Guide]]></title>
					<link>http://www.thisishoop.com/work/homebuyersguide</link>
					<description><![CDATA[Giving home buyers the knowledge]]></description>
					<pubDate>Tue, 15 Aug 2006 18:05:44 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[What to ask]]></title>
					<link>http://www.thisishoop.com/work/whattoask</link>
					<description><![CDATA[Home buyer&amp;#8217;s website supports book publication]]></description>
					<pubDate>Tue, 15 Aug 2006 18:01:52 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[What to look for]]></title>
					<link>http://www.thisishoop.com/work/whattolookfor</link>
					<description><![CDATA[Well designed book raises awareness of the well designed home]]></description>
					<pubDate>Tue, 15 Aug 2006 17:55:35 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Eurostar Ski train]]></title>
					<link>http://www.thisishoop.com/work/eurostarski</link>
					<description><![CDATA[Laying down the facts to help folks make tracks to the Alps.]]></description>
					<pubDate>Fri, 11 Aug 2006 23:26:34 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Friends House signage]]></title>
					<link>http://www.thisishoop.com/work/friends-house-signage</link>
					<description><![CDATA[Wayfinding system for listed Quaker building]]></description>
					<pubDate>Fri, 11 Aug 2006 22:14:46 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[TfL - Creative communities]]></title>
					<link>http://www.thisishoop.com/work/creative-communities</link>
					<description><![CDATA[Promoting art in a cultural capital]]></description>
					<pubDate>Fri, 4 Aug 2006 23:06:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Artists&amp;#8217; platform]]></title>
					<link>http://www.thisishoop.com/work/artists-platform</link>
					<description><![CDATA[Out of the tunnel, into the limelight]]></description>
					<pubDate>Fri, 4 Aug 2006 22:09:24 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Quaker identity]]></title>
					<link>http://www.thisishoop.com/work/quakers</link>
					<description><![CDATA[Repaying trust and taking a leap of faith.]]></description>
					<pubDate>Thu, 3 Aug 2006 18:42:29 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Quaker branding - a self help toolkit]]></title>
					<link>http://www.thisishoop.com/work/quaker-id-toolset</link>
					<description><![CDATA[Providing the tools for do it yourself]]></description>
					<pubDate>Thu, 3 Aug 2006 18:28:39 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Quaker identity roll-out]]></title>
					<link>http://www.thisishoop.com/work/quaker-identity</link>
					<description><![CDATA[Gently rolling the new identity for Quakers]]></description>
					<pubDate>Thu, 3 Aug 2006 17:35:53 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Quaker Books]]></title>
					<link>http://www.thisishoop.com/work/quaker-books</link>
					<description><![CDATA[Redesigning the book imprint for the British Society of Friends]]></description>
					<pubDate>Thu, 3 Aug 2006 17:32:21 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Making a marque]]></title>
					<link>http://www.thisishoop.com/work/making-a-marque</link>
					<description><![CDATA[A new logo for beliefs over 450 year old.]]></description>
					<pubDate>Thu, 3 Aug 2006 17:21:00 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Platform Portraits]]></title>
					<link>http://www.thisishoop.com/work/platform-portraits</link>
					<description><![CDATA[]]></description>
					<pubDate>Thu, 3 Aug 2006 15:39:58 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Royal College of Art MA show]]></title>
					<link>http://www.thisishoop.com/work/royal-college-of-art-ma-show</link>
					<description><![CDATA[]]></description>
					<pubDate>Thu, 3 Aug 2006 15:20:01 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Stories from Gilded Pavements]]></title>
					<link>http://www.thisishoop.com/work/stories-from-gilded-pavements</link>
					<description><![CDATA[]]></description>
					<pubDate>Thu, 3 Aug 2006 14:46:12 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Quaker Peace and Social Witness]]></title>
					<link>http://www.thisishoop.com/work/quaker-peace-and-social-witness</link>
					<description><![CDATA[Updating an internationally respected symbol of peace for Quakers in the UK]]></description>
					<pubDate>Thu, 3 Aug 2006 08:56:44 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Red House Children&amp;#8217;s Book Awards]]></title>
					<link>http://www.thisishoop.com/work/red-house-childrens-book-awards</link>
					<description><![CDATA[New identity revitalises established book award]]></description>
					<pubDate>Wed, 26 Jul 2006 14:23:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The Book Fair, London]]></title>
					<link>http://www.thisishoop.com/work/the-book-fair-london</link>
					<description><![CDATA[This was the start of something big. And we had to work at breakneck speed to be ready when the story broke.]]></description>
					<pubDate>Tue, 25 Jul 2006 17:36:36 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Auguste Rodin]]></title>
					<link>http://www.thisishoop.com/work/rodin</link>
					<description><![CDATA[Major retrospective promotion for the RA]]></description>
					<pubDate>Tue, 25 Jul 2006 15:17:27 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Edvard Munch]]></title>
					<link>http://www.thisishoop.com/work/munch</link>
					<description><![CDATA[A private view of Norway&amp;#8217;s most famous artist]]></description>
					<pubDate>Tue, 25 Jul 2006 15:12:58 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Morey Smith]]></title>
					<link>http://www.thisishoop.com/work/morey-smith</link>
					<description><![CDATA[Content management and accessibility development improve usability for architects]]></description>
					<pubDate>Tue, 25 Jul 2006 15:10:07 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Goldsmiths]]></title>
					<link>http://www.thisishoop.com/work/goldsmiths</link>
					<description><![CDATA[Creating new flagship publications for London&amp;#8217;s cultural college]]></description>
					<pubDate>Tue, 25 Jul 2006 09:53:59 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Keeping PACE]]></title>
					<link>http://www.thisishoop.com/work/keeping-pace</link>
					<description><![CDATA[One of a series of new publications for Goldsmiths]]></description>
					<pubDate>Tue, 25 Jul 2006 09:48:58 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Pure gold]]></title>
					<link>http://www.thisishoop.com/work/pure-gold</link>
					<description><![CDATA[Marketing a cultural icon locally, nationally and internationally]]></description>
					<pubDate>Tue, 25 Jul 2006 09:42:57 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[New arrivals]]></title>
					<link>http://www.thisishoop.com/work/new-arrivals</link>
					<description><![CDATA[Carrying good news to expectant Londoners.]]></description>
					<pubDate>Mon, 24 Jul 2006 17:51:39 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[TfL – Notting Hill Carnival]]></title>
					<link>http://www.thisishoop.com/work/carnival-time</link>
					<description><![CDATA[Pointing the way to Europe's biggest street party.]]></description>
					<pubDate>Mon, 24 Jul 2006 17:47:54 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[More bus, less fuss]]></title>
					<link>http://www.thisishoop.com/work/morebuslessfuss</link>
					<description><![CDATA[Introducing a new character on London&amp;#8217;s streets.]]></description>
					<pubDate>Mon, 24 Jul 2006 17:37:08 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Xmas warning]]></title>
					<link>http://www.thisishoop.com/work/xmas-warning</link>
					<description><![CDATA[Christmas poster campaign for TfL]]></description>
					<pubDate>Mon, 24 Jul 2006 16:02:31 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Vote winner]]></title>
					<link>http://www.thisishoop.com/work/vote-winner</link>
					<description><![CDATA[Brand literature for a children&amp;#8217;s book prize]]></description>
					<pubDate>Mon, 24 Jul 2006 15:35:39 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Children&amp;#8217;s Choice]]></title>
					<link>http://www.thisishoop.com/work/childrens-choice</link>
					<description><![CDATA[Contemporary marque for established prize]]></description>
					<pubDate>Mon, 24 Jul 2006 15:22:09 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The Man Booker International Prize]]></title>
					<link>http://www.thisishoop.com/work/bookerinternational</link>
					<description><![CDATA[Identity for a new international book prize]]></description>
					<pubDate>Thu, 20 Jul 2006 15:23:35 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[CPS - Prosecution College]]></title>
					<link>http://www.thisishoop.com/work/CPS/prosecution-college</link>
					<description><![CDATA[It's not every in-house Learning &amp;amp; Development team that come up with a world class idea. But that's just what's happening at CPS.]]></description>
					<pubDate>Thu, 20 Jul 2006 15:20:13 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[QUERCUS]]></title>
					<link>http://www.thisishoop.com/work/quercus</link>
					<description><![CDATA[Identity for European initiative to regenerate urban rivers]]></description>
					<pubDate>Thu, 20 Jul 2006 15:15:55 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Platform for Art]]></title>
					<link>http://www.thisishoop.com/work/pfa</link>
					<description><![CDATA[Brand management for art on London Underground.]]></description>
					<pubDate>Thu, 20 Jul 2006 15:08:49 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Platform for Art]]></title>
					<link>http://www.thisishoop.com/work/Platfrom-for-art</link>
					<description><![CDATA[A fresh look for Underground art.]]></description>
					<pubDate>Thu, 20 Jul 2006 14:45:56 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Colman Getty ID]]></title>
					<link>http://www.thisishoop.com/work/collectivegenius</link>
					<description><![CDATA[Corporate identity materials for award winning communications consultancy]]></description>
					<pubDate>Thu, 20 Jul 2006 14:40:36 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The Man Booker Prize]]></title>
					<link>http://www.thisishoop.com/work/manbooker</link>
					<description><![CDATA[Brand guardianship for prestigious literary prize]]></description>
					<pubDate>Thu, 20 Jul 2006 12:55:52 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[CPS – Invest]]></title>
					<link>http://www.thisishoop.com/work/invest</link>
					<description><![CDATA[Developing the communication tools to lead a major change programme at the heart of the Criminal Justice System]]></description>
					<pubDate>Thu, 20 Jul 2006 11:00:10 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Making Mosaic]]></title>
					<link>http://www.thisishoop.com/work/making-mosaic</link>
					<description><![CDATA[Turning a struggling business into an industry success story]]></description>
					<pubDate>Tue, 18 Jul 2006 15:37:14 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Royal Mail - Hello stamp design]]></title>
					<link>http://www.thisishoop.com/work/hello</link>
					<description><![CDATA[Occasions stamp for the Royal Mail]]></description>
					<pubDate>Mon, 17 Jul 2006 17:54:05 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[CPS – Invest in the message]]></title>
					<link>http://www.thisishoop.com/work/invest-in-the-message</link>
					<description><![CDATA[Poster campaigns introducing major internal changes]]></description>
					<pubDate>Mon, 17 Jul 2006 17:34:02 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Celebrating Success]]></title>
					<link>http://www.thisishoop.com/work/celebrating-success</link>
					<description><![CDATA[&lt;p class=&quot;&quot; style=&quot;&quot;&gt;Leaside Regeneration work across a large swathe of east 
London, that is both the largest remaining regeneration opportunity in 
London and one of the most deprived areas in the European Union.&lt;/p&gt;]]></description>
					<pubDate>Mon, 17 Jul 2006 17:18:58 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Washing me down]]></title>
					<link>http://www.thisishoop.com/work/washing-me-down</link>
					<description><![CDATA[Launch materials set urban rivers initiative on course of change]]></description>
					<pubDate>Mon, 17 Jul 2006 16:57:06 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Take me to the river]]></title>
					<link>http://www.thisishoop.com/work/take-me-to-the-river</link>
					<description><![CDATA[Paper boat logo embodies vision for urban rivers]]></description>
					<pubDate>Mon, 17 Jul 2006 16:54:14 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Performance management toolkit]]></title>
					<link>http://www.thisishoop.com/work/performance-management-toolkit</link>
					<description><![CDATA[The core message of Invest was to invest in yourself. The toolkit we designed for each member of staff helps them do just that.]]></description>
					<pubDate>Fri, 14 Jul 2006 18:00:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[CPS – digital investment]]></title>
					<link>http://www.thisishoop.com/work/digital-communication-investment</link>
					<description><![CDATA[Custom built extranet to manage communications for 8000+ staff over 42 regional sites.]]></description>
					<pubDate>Fri, 14 Jul 2006 17:45:07 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Wise investment]]></title>
					<link>http://www.thisishoop.com/work/wise-investment</link>
					<description><![CDATA[Getting to the heart of the matter to drive through change.]]></description>
					<pubDate>Fri, 14 Jul 2006 17:41:10 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Prosecution prospectus]]></title>
					<link>http://www.thisishoop.com/work/prosecution-prospectus</link>
					<description><![CDATA[Engaging prospectus for leading online resource]]></description>
					<pubDate>Fri, 14 Jul 2006 17:12:11 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Promoting prosecution]]></title>
					<link>http://www.thisishoop.com/work/promoting-prosecution</link>
					<description><![CDATA[Posters launch internal learning resource]]></description>
					<pubDate>Fri, 14 Jul 2006 17:00:14 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Centre of excellence]]></title>
					<link>http://www.thisishoop.com/work/centre-of-excellence</link>
					<description><![CDATA[New marque for online centre of excellence.]]></description>
					<pubDate>Fri, 14 Jul 2006 16:49:59 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Children&amp;#8217;s Voice]]></title>
					<link>http://www.thisishoop.com/work/childrens-voice</link>
					<description><![CDATA[Logo for the charity, Children&amp;#8217;s High Level Group]]></description>
					<pubDate>Fri, 14 Jul 2006 16:43:28 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Secure extranet for CPS]]></title>
					<link>http://www.thisishoop.com/work/secure-extranet-for-cps</link>
					<description><![CDATA[An extranet to encourage the flow of information about the Invest programme between CPS employees - cps-invest.info]]></description>
					<pubDate>Fri, 14 Jul 2006 15:24:40 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Look back at Anger]]></title>
					<link>http://www.thisishoop.com/work/anger</link>
					<description><![CDATA[The life and works of Kenneth Anger]]></description>
					<pubDate>Fri, 14 Jul 2006 11:29:09 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Mosaic – Fresh thinking]]></title>
					<link>http://www.thisishoop.com/work/fresh-thinking</link>
					<description><![CDATA[Developing support materials for a new brand]]></description>
					<pubDate>Thu, 13 Jul 2006 13:42:03 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Going green]]></title>
					<link>http://www.thisishoop.com/work/going-green</link>
					<description><![CDATA[Creating a library of images to support a brand launch]]></description>
					<pubDate>Thu, 13 Jul 2006 13:32:17 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Concentrate]]></title>
					<link>http://www.thisishoop.com/work/concentrate</link>
					<description><![CDATA[Consulting for NESTA on an innovative start-up.]]></description>
					<pubDate>Thu, 13 Jul 2006 12:57:29 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[What&#039;s in a name?]]></title>
					<link>http://www.thisishoop.com/work/whats-in-a-name</link>
					<description><![CDATA[Choosing a name for an inclusive organisation]]></description>
					<pubDate>Thu, 13 Jul 2006 12:44:23 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Reporting and accounting]]></title>
					<link>http://www.thisishoop.com/work/reporting-and-accounting</link>
					<description><![CDATA[When an organisation has been through a root and branch review, the next report has to account for the result.]]></description>
					<pubDate>Thu, 13 Jul 2006 12:37:26 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Mosaic – bringing the brand to life]]></title>
					<link>http://www.thisishoop.com/work/bringing-the-brand-to-life</link>
					<description><![CDATA[Introducing environmental branding as part of a major office refurbishment]]></description>
					<pubDate>Thu, 13 Jul 2006 12:25:18 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Making a marque easy]]></title>
					<link>http://www.thisishoop.com/work/making-a-marque-easy</link>
					<description><![CDATA[User-friendly style guide for a reborn organisation]]></description>
					<pubDate>Thu, 13 Jul 2006 12:13:48 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[The real reason for branding]]></title>
					<link>http://www.thisishoop.com/work/the-real-reason-for-branding</link>
					<description><![CDATA[Introducing a new name to staff]]></description>
					<pubDate>Thu, 13 Jul 2006 12:03:40 GMT</pubDate>
					</item>
					<item>
					<title><![CDATA[Paul Noble]]></title>
					<link>http://www.thisishoop.com/work/paul-noble</link>
					<description><![CDATA[Go to the Gallery exhibition, a collaboration between artist Paul Noble, Platform for Art and the Whitechapel Gallery.]]></description>
					<pubDate>Wed, 1 Sep 2004 20:34:20 GMT</pubDate>
					</item>
					</channel>
				</rss>
