Chance greeting
We met entirely by chance, on a project that we both inherited after incumbents made a complete hash up. The first World Book Day seems like a long time ago now but that tentative start has led to some major milestones in UK publishing achieved together with our colleagues at CG.
Collective genius
Colman Getty are widely regarded as the best in the business when it comes to publishing and arts related PR. We have no formal or strategic tie with them but what we have achieved together would suggest something special going on. We think the list is quite impressive:
- World Book Day
- The Samuel Johnson Prize
- Harry Potter Audio
- The Man Booker Prize
- Man Booker International Prize
Chances gone
We even designed the brand identity for a major new book fair for London that was pulled, amid a major industry storm, at the very last minute. But that’s another story.
Concurrent growth
Both CG and Hoop have expanded since we first worked together and have had to relocate on more than one occasion. Their most recent move, coinciding with a strategic review, threw up the opportunity to refine their own brand. Of course they came to us first.
Changing gear
The new brand is now alive and working hard for this dynamic, progressive business. Picking up on the capital letters C and G, we have created a visual ID, brand expression and new brand language that hints at the spirit and expertise of Colman Getty, and facilitates their confident stride into the future.
