Hoop Associates: a creative business that helps visionary organisations communicate

Win some..

We met the inventors of Elektex (TM) over a kitchen table in a flat in Dalston back in 1996. While we struggled to fully grasp the technology, we sensed it was going to be big when the rest of the world caught up, and so, as well as developing the brand and trade mark, we ploughed as much cash as we could into the fledgling venture.

At that time the company consisted of two young inventors in sandals and full time jobs with a burning passion to bring this amazing technology to life.

In May 2006 Eleksen floated on the AIM market.

Lose some

Hand on heart we’ve also backed some real donkeys - certain they were going to fly.

Trusting instinct

In 2001, along with James Kirkham and Will Pyne, two young bucks almost straight out of art college, we incubated Holler, a new media business. The pair, armed with unnerving self belief and prodigious talent, have developed Holler into one of the most highly regarded digital design and strategy businesses in the UK.

Holler are now 20+ and growing and they count Channel 4, MTV, Universal and 3 Mobile among the top brands beating a path to their door. Check them out.

Healthy outlook

Our latest venture is distinctly low tech, but very high fibre.

Active Kids is a ground breaking approach to sports activity classes for school age kids that sets totally new standards. Based on leading edge thinking in physical education, these classes for 3-11 year olds are available in weekly sessions and holiday programmes and are always full to capacity.

We’re helping them go national. So watch out for Active Kids in your area as this brilliant young business rolls out across the UK.

Check out the website to get your little ones off to a flying start.

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business counselling