Hoop Associates: a creative business that helps visionary organisations communicate

At the same time as we developed the new website with Colman Getty we were working on a rebrand of the Man Booker Prize to coincide with the forty year anniversary.

Refreshed at 4O

The new look, which is being rolled out across all collateral throughout 2008, has already been implemented on the website. It brings the prize up to date and provides a framework within which it can grow and adapt to the changing ways in which writers write, readers read and publishers publish.

Global reach

In March 2008 the Man Booker International Prize was incorporated into the site in a move that recognises the increasingly global demand for all things Man Booker, and acknowledges online communication as the best way to meet it.

Widely read

The website has proved enormously popular with readers and professionals and received high praise for its usability. It is now a central part of an integrated brand strategy to extend the reach and influence of the Man Booker Prize by satisfying the global interest in quality fiction.

Expertise Tags:

communication strategy