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News, insight and tips from the social web.

The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.

  • Startups of the week #15.2 »

    Digital communication tools like Skype, Facebook and Twitter allow us to communicate instantly across the world. However, a new iPhone app gives users the private platform to share messages between your loved one all day. It's like they aren't 10,000 miles away.

    1. Pair

    Even with the internet, long distance relationships are hard work. My partner - who is currently in Australia - and I have been apart for nearly five months. Because of the large time difference, Skype has been reduced to only an hour a day and Facebook chat proved to be pretty useless, especially when on the go. There were times when we felt completely detached from each other's lives. Then Pair hit the app store.

    Pair is a new and private platform for couples, especially those in long distance relationships. With 50,000 downloads in its first week, it looks set to be one of the next top apps. This is amazing as it contains no potentially viral content, which other social networks thrive on. Pair is just two people sharing their lives with each other, and no one else.

    We had a problem. We had just moved to Mountain View, but our girlfriends were still in Canada. We tried using text message, and Facebook to stay in touch, but we really felt like there should be a better way to stay in touch with our partners. We realized that we were sending over 90% of our messages to a single person using tools that were designed to send messages to everyone you know. There didn't seem to be a better way. So we made one :)

    Currently only on iOS devices [iTunes], this intimate network allows a couple to leave videos, pictures, drawings and "thinking of you" nudges. When the couple are on the app at the same time, they can live draw together and "thumbkiss", a virtual intimate moment where matching thumbs prints will make your screen red and vibrate.

    Created by developer Oleg Kostour, Pair has received investment from Path's Dave Morrin as well as founder of TechCrunch, Michael Arrington. We would consider that an incredibly smart investment, as the company is now worth around $10million dollars. Not bad for roughly three months work.

    While it all may sound incredibly cheesy, Pair has proved to be so popular that even single people want in on the action, with PairMixer allowing users to 'pair-up' with other random singles. The fact is, people are going to post sappy messages on social networking sites... wouldn't it be nice if we didn't have to see them.

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    Categories: Startups of the week

    Tags: Mobile, Pair, Startup, Y Combinator

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  • Startups of the week #1 »

    We come across a lot of interesting and innovative technology startups on our weekly travels across the web; so we thought we'd start a startup review and share 5 of the best with you.

    It's been said that the technology space is failing to innovate – Facebook's first investor and Paypal founder Peter Thiel even wrote an entire manifesto [PDF] on the subject!

    The late 90s' had Napster (which revolutionised the music industry) and Google (making the web more searchable/ relevant to its users) and the early 2000s' had the social networks like Myspace and Facebook (which reinvented how we interact online). So we vaguely agree that we've not seen anything truly life changing in the past five or so years.

    But, that's not to say there isn't innovation occurring nearly every day.

    Given the amount of truly awesome work going on in the startup space these days, we've cherry picked 5 of the best.

    1. Codeademy

    After publicly launching in August of this year and having 750,000 people try out their offering, Codecademy are a startup to be reckoned with.

    They teach even the complete novice how to code; for free. We've been playing around with what's available and have been pretty impressed! Codecademy also recently secured funding from a selection of big investers including Mike Arrington's Crunchfund, so we're pretty sure they're destined for big things.

    Follow their goings on on the Codecademy blog, have a go at their tutorials and let us know what you think?

    2. Nest Labs

    Thermostartup of the week! (sorry couldn't resist) Thermostats aren't the most exciting things on the planet. But when the man who was behind 18 of Apple's iPods and the first three iPhones designs one that learns your routines, regulates temperature based around them and can be controlled remotely via wifi, thermostats start becoming a bit more interesting.

    Nest Labs' new 'Nest Learning Thermostat' does just that. We've yet to see if the pricey $249 thermostat really takes off – but the logic (and the people) behind it has guaranteed to get people interested.

    With the funding currently being pumped into Nest, we're pretty sure we'll be hearing more from Tony Fadell and the rest of the lab. We can't wait!

    3. Sonar

    Location-based services like Foursquare were hailed as the "next big thing" at 2009's South by Southwest festival in Austin, Texas. Whilst telling the world you're at your local pub or going to bed for the night might tickle your fancy, it's not the most useful social tool we've ever come across.

    Enter Sonar, a new company aiming to provide another layer of usefulness onto your location-based social network of choice. Sonar's mobile application connects to your Facebook, Twitter and LinkedIn accounts as well as location-based services like Foursquare (they are planning on introducing other location-based networks) and provides an electronic introduction to shared contacts at any given location.

    Sonar's introduction video is well worth a watch to fully understand their product offering; but we've been trialling it at a few of the recent events we've been to. Safe to say it's pretty awesome!

    4. Pressly

    We're focused on meeting the future of the web as we see it; mobile. We've recently launched our first public 'Mobile First' site (for PepsiCo's student careers initiative) which was built, using responsive technology, to be optimised on any device.

    We discovered Toronto's Pressly a few weeks back and were blown away by their approach to publishing on the web. They provide a free (revenue's made from in-publication advertising) HTML5-based tablet-optimised publishing solution – which you can demo (if you're on a tablet). Very, very cool!

    5. inDinero

    It seems personal and business finance is an area pretty ripe for innovation these days. There are two American finance tracker startups of note that we've discovered; Mint (which isn't yet available outside of the 'States and Canada) and inDinero.

    inDinero is available in the UK (but is currently a little clunky; as you have to upload .CSV files of your financial data for the service to work) and can be used as a finance tracker for businesses or personal use.

    We can't wait for inDinero to properly launch here in the UK (we're told it'll happen eventually), but until then we recommend you watch the introduction video and try the service out (if you can face the hassle). Extremely useful finance tool!

    What gets your vote?

    If you agree with our startup selection, let us know which is your favourite of the 5 below. Alternatively, you can shout at us for getting it wrong in the comments and on Twitter or via email. Look out for our vote at the end of the week.

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    Categories: Startups of the week

    Tags: Y Combinator

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  • 5 top finds #13 »

    This week sees us journey to Cupertino, CA for a short discussion about Apple, the new tech startup support venture from Mashable and PepsiCo, some pretty amazing paper sculptures, a look behind the doors of startup funding company Y Combinator and how to respond to getting a ticket from the NYPD. Yes, it's 5 top finds...

    1. WWDC 2011 and a rather nice new Apple campus

    At the 2011 Worldwide Developers Conference this week, Apple previewed (amongst other things) the two new updates for their operating systems; iOS 5 for the iDevices and Lion OSX for the desktop Macs. If you missed the keynote you can watch it on the Apple website - or read Engadget's iOS 5 summary and Apple's Lion OSX coverage. Whilst we can't wait to get our hands on Lion/ iOS 5, we were interested to see what effects these updates would have on third party/ pre-existing software. Mashable's got an interesting breakdown of who or what Apple are challenging.

    Two days later, Apple CEO Steve Jobs pitched a new Apple campus to the Cupertino City Council. The fuzzy picture above is a screengrab of what they want it to look like - a huge doughnut shaped, 4-floored glass building with its own power source, parking, gym, R&D facilities and not to mention enough space to house 13,000 employees. You can see the presentation in full by watching it on YouTube.

    2. Y Combinator

    Ever wondered what goes on behind the closed doors of startup funding company Y Combinator? They've funded quite a few noticeable startups since 2005; Reddit, Scribd, Xobni, Songkick, Disqus, Dropbox, ZumoDrive, Heroku, Posterous, Airbnb, Heyzap, Cloudkick, DailyBooth, and Bump to name just a few.

    Wired.co.uk have an exclusive look at what goes throughout the three month "bootcamp" process which makes for a fascinating read.

    3. Paper sculptures

    We spotted these amazing paper sculptures from Canadian artist Calvin Nicholls over on Dude Craft the other day. Truly awesome! Visit Dude Craft to see a selection of the sculptures.

    4. PepsiCo10

    Our friends over at PepsiCo have teamed up with Mashable for this year's PepsiCo10. They're looking for promising European startups within the areas of social media, mobile marketing, location-based technology, digital video, gaming and learning technologies. You can find out more by watching the PepsiCo10 video on YouTube.

    5. Riding the bike lanes in NYC

    And finally, because it's Friday, here's an example of what lengths you could go to to prove a point. This video from Casey Neistat is more than a little silly but has many laugh out loud moments. You can watch the video on YouTube.

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    Categories: 5 top finds

    Tags: Apple, Bikes, PepsiCo10, Sculpture, Y Combinator

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