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News, insight and tips from the social web.

The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.

  • 5 top finds from around the web. »

    After last week's 'A special 5 top finds', we compile another list of some of the cool things we've stumbled upon over the past week.

    1. Retrofied Facebook advertising.

    After our post about Facebook yesterday, we came across these wonderfully vintage-themed posters for social networks. Created by Moma Propaganda and 6B Studio for Maximidia Seminars, there were a run of these posters under the title of 'Everything ages fast. Update'. Truly awesome!

    See the rest of the posters here.

    2. The future of the web?

    We spotted a great piece on HTML5 and the future potential of the web over on McKinsey Quarterly the other day. Well worth a read if web standards are your cup of tea!

    Read "How new Internet standards will finally deliver a mobile revolution" here.

    3. Boris Bikes.

    We love our bikes here at Hoop. Most of us ride to work, some of us using the extremely popular 'Boris Bikes'. Whilst we love the scheme and what it's done to encourage new cyclists onto London's roads, we also have a few reservations about the system.

    It seems The Economist shares some of them.

    Do you agree with the points raised in the article? We'd be interested to hear your thoughts, feel free to get in touch and let us know!

    4. 1924's Venturous Vegetables at the Frolic Grounds

    Kate draws your attention to these wonderful illustrations from Venturous Vegetables at the "Frolic Grounds" - an illustrated story by T. Benjamin Faucett (New York: A. L. Burt Company, 1924). The book forms part of Faucett's Moon Queen series - which you can see on 50 Watts here.

    5. T-Mobile does the Royal Wedding.

    To celebrate the Royal Wedding and to get people talking about the brand, the creatives over at T-Mobile have done a rather amusing parody of a popular YouTube video. Judging by a few of the comments, some people haven't quite realised that it's a joke. Fingers crossed this is actually how the Royal Wedding goes down!

    See the T-Mobile Royal Wedding video here.

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    Categories: 5 top finds

    Tags: Bikes

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  • 5 finds from the web this week. »

    More interesting content that we've found around the interwebs.

    1. Behind the scenes with the Old Spice Guy.

    The Old Spice social media advertising campaign is a force to be reckoned with; clocking up almost 200million YouTube channel views and 120,000 followers on Twitter. The behind the scenes video shows the considerable effort that goes into producing their popular videos - well worth a watch!

    See more on YouTube.

    2. Appreciating Google.

    Ever wondered what a less-than-perfect Google would be like? The Search Operators let you find out.

    "The Search Operators" is the sloppy twin of Google search. By reversing the passive roles of UI elements, we want to expand the traditional notion of user interfaces. We hope this sloppy twin helps you switch mind set from everyday web routines and open up new perspectives.

    See more at Google Sloppy.

    3. 7up has a rebrand.

    Our friends over at PepsiCo Global, in association with Tracey Locke, are in the process of rolling out a rebrand for 7up. We thoroughly approve. Creative Review also showcase the brand's visual history with logos from 1929 right up to present day. Lovely stuff.

    See more at Creative Review.

    4. Shapes and typography for vintage LP sleeves.

    Kate draws your attention to Project Thirty Three – a fab collection of vintage record sleeves that show musical instruments using simple shapes, type and colour.

    See more at Project Thirty Three.

    5. Hugh's Fish Fight reaches milestone.

    Three shows on the telly, 657,000 petition signatures, 210,000 Facebook fans and almost 17,000 followers on Twitter later; Hugh Fearnley-Whittingstall's social media campaign reaches a milestone with the European Fisheries Commissioner tabling a plan to phase in a discard ban.

    Read his response in the Guardian.

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    Categories: 5 top finds

    Tags: Fish on Fridays, Google

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