Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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5 top finds #34 »
Exploring the oceans with the BBC, flashmobbing with Intel, how to combat digital piracy, Panagea makes a come back and Sacha Baron Cohen gatecrashes the Oscars. It's 5 top finds...
1. Diving the depths
Ever wondered what it's like travelling the world's deepest oceans? As four teams race to reach the depths of the Mariana Trench, the BBC take a look at what life is like 7 miles down.
2. Ultrabook pop-up theatre
Intel's marketing team flashmob's its way across LA, demonstrating "the ultra thin design & responsiveness of the Ultrabook™". Well worth a watch!
3. "Right vs. Pragmatic"
Marco Arment, cofounder of Tumblr and the brains behind read-it-later service Instapaper, has an interesting take on the current publishing battle raging between old media publishers and the digitally-savvy user of the 21st century.
4. Pentagram rebrand IDA
Hot off the success of branding the new Windows 8 OS, Pentagram recently unveiled a lovely new visual identity for the International Design Alliance's IDA Congress. You'll find the details over on Logo Design Love.
5. Sacha Baron Cohen does the Oscars
So Sacha Baron Cohen's got a new film out this year – what better way to market it with a bold stunt at the Oscars? You can't deny the man's got guts, even if Ryan Seacrest was left more than a little unimpressed.
Categories: 5 top finds
Tags: Content management, Design, Digital strategy, file sharing, flash mob, SOPA, User Experience
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5 top finds #14 »
It's that time again, where we compile a selection of our favourite findings from the web. This week we've got social media networks, a flash mob gone wrong, a contemporary artist impersonating 100 other artists in an exhibition, a brand new trailer for Harry Potter and finally some mad balloon art. It's 5 top finds...
1. Twitter vs. Facebook
It's been an interesting week for Facebook. The number of new sign-ups in the UK have dropped for the second month running - possibly a sign of things to come? We spotted this rather amusing article on Sabotage Times yesterday, on why 'celebrated potty-mouth' Jo Fuetes-Knight was swapping her Facebook account for Twitter. Well worth a read.
We also spotted an interesting graphic from Deana at Blonde at the Youth Marketing Strategy conference we attended yesterday (we'd thoroughly recommend booking a place next year if that's your cup of tea). You can see it on Twitpic but the premise was how to decide which platform to use for marketing purposes. Twitter users were primarily influencers and the service was for networking, whereas Facebook was for getting big numbers to interact with your content and its users were mainly consumers - an interesting distinction.
If you'd like to discuss social media marketing with us, why not get in touch?
2. The power of the internet: a flash mob gone wrong
We spotted this video from Tom Scott the other day. It's a remarkable (fictional) story of how the power of the internet can potentially cause massive problems. Definitely worth a watch -you can see the video on YouTube.
3. Harry Potter and the Deathly Hallows Part 2
We're huge fans of HP here at Hoop. So we were all extremely excited to see that the new trailer for Harry Potter and the Deathly Hallows: Part II went live yesterday. It looks amazing! Watch it on YouTube here.
4. Shea Hembrey: How I became 100 artists
We love TED talks here at Hoop. As it happens, one of the most recent is our new favourite. How does this sound?
"How do you stage an international art show with work from 100 different artists? If you're Shea Hembrey, you invent all of the artists and artwork yourself".
Shea's TED talk is a perfect example of how far one artist is willing to push his creativity and talent. Thoroughly worth a watch! You can see Shea Hembrey's TED talk online here.
5. Balloon art (yes, you read that right)
Airigami (n: the fine art of folding air) apparently "stands at the crossroads of three ancient art forms: sculpture, puppetry and origami". So says artist Larry Moss, who creates art from balloons. Yes, balloons. Bizarre but rather cool! See more on the Airigami website.
Categories: 5 top finds
Tags: Balloon art, facebook, flash mob, TED Talks, Twitter
