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News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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5 top finds #29 »
Visiting Aston Martin's garage, interesting/ suicidal marketing techniques from a new tech startup, social gaming trends from 2011, a bad year for Research In Motion gets worse and a beautiful model village. It's (the final) 5 top finds (of 2011)...
1. Behind the scenes in the Aston Martin lab
Ever wondered what goes into the build process of a £1.2million British supercar?
Wired recently visited Aston Martin's Gaydon lab (where they build the One-77 übercars) and took some seriously stunning photos. Well worth a look!
2. How not to launch your startup
We're pretty keen on startups here at Hoop – but we've yet to discover one using launch tactics quite like AllThis.
We won't spoil the surprise, but we thoroughly recommending reading Joel Housman's initial blogpost and Rude Baguette's response.
3. Online gaming in 2011
2011 has been a great year for the gaming industry. Rovio's record breaking 'Angry Birds' hit half a billion downloads, Activision's 'Call of Duty MW3' title made $1bn in just 16 days and social gaming giant Zynga's recent IPO raised $1bn, valuing the company at around $9bn.
If you still need convincing, have a look at this infographic from Pando Networks. Awesome stuff!
4. More bad news for RIM
Poor Research In Motion. 2011 has been rough on Blackberry's parent company.
After releasing a tablet to rival the iPad (which got mixed reviews – at best), taking the brunt of the blame for fuelling the August riots and suffering a data shortage that affected 70m users; they're now worth less than Apple's iTunes and App Store.
Here's hoping RIM have an easier year in 2012.
5. A lovely model village (but not really)
If you're not in a Christmassy mood already, this (old but still wonderful) tilt shift video of Vancouver's Whistler ski resort might help you on your way.
And if you're wondering how it was made, look no further than this interview.
Categories: 5 top finds
Tags: AllThisPR, Angry Birds, Aston Martin One-77, BBM
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Are group messaging applications a riot? »
After riots blazed across England last week, we take a look at how group messengers and social platforms could have fueled the fire.
The use of social media was applauded during the so-called Arab Spring riots and revolutions for democracy that took place earlier this year. After the English riots, there were calls to disable social media access if similar uprisings were to ever occur again – calls which alarmed technology media all over the world.
How did the riots spread across England so quickly?
In the days that followed the death of Mark Duggan, riots and looting spread across multiple London boroughs and the rest of England – reaching Liverpool, Manchester, Bristol and Birmingham. By the start of the following week, police across the country managed to restore order.
The finger was quickly pointed at Twitter and Facebook, two of the biggest social networks currently in the public domain.
If it wasn't Twitter, who was it?
However, it quickly became clear that another service could be to blame; Blackberry Messenger (BBM); an encrypted (i.e. private) social network found on Blackberry handsets, was apparently being used to arrange the riots. BBM is able to message groups of contacts – vastly increasing its ability to spread messages in a quick and viral nature.
At this year's South by South West (SXSW) technology and music festival, group messaging applications were the social platforms getting the most buzz. Group messaging apps allow users to share data like text and photo updates, their location and SMS updates to contacts without smartphones.
The rise in popularity of group messaging has continued as 2011 has progressed. OS-integrated services like Apple's iMessage (coming to market with iOS5) – with a similar native apps like Facebook Messenger (based on Beluga, a company acquired by FB back in March) coming from Mark Zuckerberg and co are striving to compete with previously uncontested BBM.
If we are to see a rise in the number of group messaging and social services coming to market, will we see a rise in the number of occasions where these services are used for ill rather than good? If so, the British Government sees no reason why they can't shut down social media sites and call in MI5 to crack any encrypted data.
The web is moving towards a more social future, and its users moving towards 24/7 connectedness via mobile devices. Will Western governments echo those of, say, Egypt or China who block access or simply shut the internet down if they don't like how its being used or what's being said? It's surely a painful thought to consider – but one we may have to in the near future...
What do you think about group messenger applications and social networks being used for ill? Will they be the death of free speech on the internet? Let us know via email, Twitter or in the comments below.
Categories: Insight
Tags: Apple, BBM, facebook, iMessage, #Londonriots, Mobile, Twitter