Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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Recession proof »
If anything is evidence that the jobs market is tough perhaps it's that many of the websites that we monitor through Google Analytics show careers or jobs, and any variation of, as the most searched keywords that bring people to a site.
Careers at Company, jobs at Company, Company careers UK, Comapny jobs London. The search terms tell a story and the increased use in the last year of these search terms is an illustration of what it's like in the jobs market.
Not the usual outcome of reviewing site analytics but an interesting social comment none-the-less.
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Adapt or expire »
Businesses of all sizes have to adapt to the changing media landscape or they'll struggle to survive and may even disappear.
Interesting times
The age of broadcasting is over. The Long Tail is revolutionising music and books. Mass customisation has entered the car market. Advertising is panicking about online and the PR industry is rapidly trying to re-define itself. As Eric Hobsbawm said - interesting times.
The truth, well told
The internet really is changing everything - forever. It brings a level of transparency to your operations that everyone can see at the touch of a button. This trend offers threats and opportunities to big business and challengers in equal measure.
Go where your customers are
Your customers are already online, along with your staff, your competitors, your shareholders and your detractors. If you're not there with them, thinking like they are and delivering what they need, then sit back watch them migrate towards the businesses that do.
Brand loyalty is a myth
Everyone has high expectations these days and we are all defiantly promiscuous. Whether buying books or groceries, looking for a job or booking a holiday, we are pulled towards brands that remind us of us.
Look behind you
So whatever business you're in, if you're not already thinking about this stuff, be sure that your competitors are. Did TV see YouTube coming? Did the record companies see iTunes coming? Did anyone see Google coming?
Interesting times indeed.
Next steps
For more on the explosive power of User eXperience read this piece on UXB.
Or get in touch to discuss how improving your customer's user experience can transform the performance of your business.
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