Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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New man Normann »
Normann Fichtner joined Hoop this week to develop his career in the world of communications and support our service to clients this summer.
Normann comes from Berlin and caught our interest with his enthusiasm and independence of thought. We'll be giving him the chance to participate in various aspects of the business over the next few weeks.
Keep up with how he's getting on, through his blog.
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Crossrail website goes live »
Crossrail's new website, designed by Hoop Associates, will communicate the next stages in the creation of a world-class railway for London and the South East.
Visionary project
Crossrail is a visionary railway for London and the UK and one of the largest engineering projects in Europe. The scale and impact of its construction and the benefits on completion will affect millions of different people. In planning a new website the needs of these diverse audiences were of paramount importance.
User centred
As with all Hoop web design, we put end users first. We made the case for placing the needs of users at the centre of planning and design decisions. The Crossrail project team understood the sense in this from the beginning and worked closely with us to create a good online experience for visitors to the site.
Clinton Leeks OBE, Corporate Affairs Director
"Having worked with us through the consultation phase, Hoop brought their in-depth knowledge of the project and our audiences into the design of the Crossrail website. We were impressed with the clarity of thinking and depth of planning that went into the design of the website. We are very happy with the end result."
View more of our work with Crossrail.
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Ease of use at the top of business CMS wish list »
New research from Econsultancy reveals fascinating trends in business attitudes and investment priorities in Content Management.
Only pay for what you need
The CMS Survey Report 2009 suggest businesses are rightly focusing on implementation investment rather than licensing costs.
Ease of use is a must have
Over 800 businesses were polled and, refreshingly, ease of use is one of the top criterion for companies assessing the merits of a given CMS. 49% of respondents said it was a top three factor when deciding to invest (only 18% said their CMS was easy to use).
Open Source is best
Few companies say they are satisfied with their CMS with 21% rating community open source vendors as excellent and only 4% finding proprietary vendors excellent.
Other trends
Other trends suggest that integration with other parts of a business and with work processes is significant for larger companies, and less so for smaller companies.
SEO and analytics
Surprisingly, SEO friendliness is only the third most important selection criteria for 30% of companies and is even less important for the rest.
All good news for our CMS
Much of this is good news for us as we have placed ease of use at the centre of our CMS development strategy. Contact us for more details.
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