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The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.

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  • James Caan on the money »

    June 9, 2008

    In the Sunday Times, Dragons Den Business man James Caan extols an integrated, online approach to sales and marketing.

    The story is out. We've been carrying the flag for years and now it's hitting the mainstream with the James Caan piece in The Sunday Times Business (8 June 2008).

    Wake up call for business

    It's happening, it's the real thing. big business is realising that the internet has changed everything and that many are being left behind. As James says,

    "With the ever-increasing amount of websites, firms need to focus on the content, functionality and positioning of their web presence."

    and smell the coffee

    So check out his thoughts here:

    How to minimise risk

    And some of ours here:

    All communications is strategic.

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