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The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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The Man Booker Prize shines online »
The website for the Man Booker Prize, designed by Hoop Associates, has been revealed to the public with the longlist announcement on 7 August 2007.
Hoop have designed a website that reflects the prestige of the Man Booker Prize and that will increase engagement with audiences around the world.
Recomended reading
The site has been developed around the needs of users, employing tools that have come to define good web design. These tools will strengthen engagement with the prize and build a relationship between audiences and the brand through active participation.
Power and influence
As a truly global brand with enormous reach and influence, the Man Booker Prize needs to take up the challenge and opportunity presented by expanding online communities. Using digital communication in a clear, intelligent and inspiring way, will help maintain the prestige of the prize, draw in new audiences and extend the reach of literature across the globe.
Visit the Man Booker Prize website.
See our website design story.
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