Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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Shooting JK »
J.K. Rowling and Stephen Fry in the studio for Harry Potter and the Deathly Hallows
An urn
Hoop Associates have commissioned, art directed and produced a series of images featuring J.K. Rowling, author of Harry Potter, and Stephen Fry who reads the audio versions of the books.
An owl
Our work over the last ten years on the audio product for the Harry Potter books has been varied and entertaining. Not least are the photoshoots that we have created along the way.
An orrery
This, our final shoot for the final book Harry Potter and the Deathly Hallows, involved an urn, an owl and an orrery and the results will be used on the packaging for the audio books published in July this year.
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It’s a wrap »
Another first for London and Hoop, the first work of art to cover an entire tube train was unveiled at Northfields station station on 12 April 2007.
Through Platform for Art, Hoop worked with designs by artist Jim Iserman to wrap an entire a Piccadilly line Tube train. The project formed part of Thin Cities, a series of artworks commissioned by Platform for Art to celebrate 100 years of the Piccadilly line.
As well as helping produce the Tube wrap, Hoop designed invites to the launch, promotional posters for Thin Cities as well as a map and guide to the artworks on display.
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New online strategy for The Man Booker Prize »
Hoop appointed by the Booker Foundation to create an online future for the world’s favourite literary award.
Every day, readers from all over the English speaking world want to connect with the Man Booker Prize. A new website being created by Hoop Associates will soon enable lovers of literature, students, would be winners and journalists to engage with fiction at its finest in a host of new ways.
User centered design
The site is being developed around the needs of users and will provide readers with access to the kind of tools that have come to define the so called Web 2.0 era. Tools that strengthen engagement and build rapport with readers through active participation will help position the prize for the future.
See behind the scenes
Sir Howard Davies, Chair of the judges for 2007, will share his thoughts through his blog, providing a fascinating insight in to the selection process. Further developments include richer content such as video, podcasts and author readings.
Developing new readers
As a truly global brand with enormous reach and influence, the Prize needs to be seen as leading the way in online strategy. Using digital communication in an up to the minute, intelligent and inspiring way, will help maintain the prestige of the Prize, engage new audiences and extend the reach of literature across the globe.
Read more about our five years of work with Colman Getty on the Man Booker Prize.
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