Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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Publishing award winners »
How brand identity elevates award status
OK, so anyone could establish an award and bestow it upon whoever, or whatever, they want. The world is full of inane honours and self congratulatory back slapping at prize ceremonies for everything from air conditioning to frozen food. Publishing awards, however, have a cultural dimension that ensures that their existence is only sanctioned while they remain relevant to a reading public.
Building status
We have been fortunate enough to be consulted on building brand status for some of the UK’s most highly regarded literary prizes and, in the Man Booker Prize, arguably one of the world’s most coveted awards. Our track record is wide and varied and in each case has helped build confidence, relevance and status.
Branded approach
Applying the instincts of branding communications to awards of this nature creates additional traction on the public perception. Exciting results come from plugging this into as broad a public as possible and connecting on an emotional level.
Return on investment
Book sales of shortlisted writers and winners naturally go through the roof, which points to the immediate impact on the market. But through developing online tools and innovative communications channels such as forums and blogs, we are widening engagement in UK literature and developing relationships across the globe.
New wave
Technology is not just widening engagement in book awards, it is widening participation in story making and telling. Social networks that congregate around literature are uncovering new stories, new writers and new ways to distribute and connect with readers every day.
A new wave of narrative that we have not yet imagined cannot be that far away.
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Telling tales »
Old fashioned story telling is at the heart of good internal communications.
Putting people first
At times of change every business needs to ensure its people are on board. Sounds obvious but it’s amazing how often this basic rule is overlooked. Engaging your people is a serious brand issue. It requires the same level of creativity, inventiveness and honesty as an external campaign. In fact, it might even require more. Your people are just as sophisticated as your customers and are probably harder to convince.
Shooting from the hip
Good communication so often relies on telling the right story through the most appropriate medium. We always look for the compelling tale that brings the reason for change to life. We avoid the spin and tell it straight to ensure your integrity is rock solid throughout.
Unlocking new energy
Achieving buy-in from people that feel they have been part of the change process can energise and enhance performance in even the most beleaguered teams. We’ve seen it happen.
Thriving results
So, when change is coming your way and you’re expecting a rough ride from your people, come and talk to us. Better still, talk to some people we’ve helped to survive and thrive through change. We’ll happily introduce you.
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