Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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New look prospectus for Goldsmiths »
Goldsmiths recently cherry-picked a cluster of first class agencies to look at their specialist communications tasks. We were appointed to design the three main recruitment prospectuses.
Goldsmiths is a perfect fit for us. It is authentic to the core and totally unpretentious. As a place to study it offers students a unique experience. It is full of contradictions and the unexpected. We have taken our steer from these inspiring raw ingredients and their refreshingly edgy values.
“We chose to work with Hoop because they showed a real understanding of the University’s ethos and environment. They brought a fresh perspective that successfully conveys the excitement of life at Goldsmiths” said Timothy Lawson, the University’s Publications Manager.
The Undergraduate, Postgraduate and PACE prospectuses are out and will be drawing in the student entry for 2007.
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Quakers brand in the news »
Our identity and communications work with Quakers UK has received positive press coverage with a full page article in the New Statesman and a feature in Blueprint.
Some say that branding is an expensive luxury indulged in by big business and that it has no place in influencing the fortunes of a faith. Our view is that branding must have a rock solid business case and be rooted in authenticity.
We were aware from the outset that working with the Quakers on their identity presented a possible risk of attack from the less generous elements in the media. More so for them than us. Because of this we were keen to protect their interests and ensure the story only broke in quality titles that would deal with the matter critically but responsibly.
We accepted the challenge to work on the Quakers brand because we sensed their time had come. Thanks to careful project management and good contacts in the media we are helping them let a broad audience know that that time is now.
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Rodin at the RA »
We are delighted to be working with the Royal Academy on their latest block-buster exhibition.
Many of Rodin’s most important works have been gathered here in the UK for the first time. We have helped communicate the drama and spectacle of this magnificent show with a bold exhibition identity breaking all over London now.
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