Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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Hoop charged with internal communications campaign for CPS »
The CPS is aiming to be a world class prosecution service. They have called on us to develop a multi media internal communications campaign to help introduce brave and innovative changes to help reach this goal.
We are working with the HR Directorate on a major communications campaign aimed at engaging all staff in the change process and ensuring they understand how the changes affect them.
Naturally, the details are confidential, save to say that our role includes consultancy, copy writing, literature and promotional design, a web site and a raft of new professional development tools for every member of staff.
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Branding a major development in Edinburgh »
Continuing our progress into the property sector, we have been working with international property company Grosvenor and premium house builder AMA to create a brand identity for a major mixed use development in the heart of Scotland’s capital.
This £250m development will see a former industrial area in the city centre transformed into a vibrant new district with more than 600 homes, businesses and retail spaces.
We have been working on the name, communication strategy, visual identity, positioning and tone of voice. All will be revealed later in the year with a major project launch in the city.
The curious can register for info on a soft launch website at www.sourceofopportunity.co.uk.
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Food hygiene literature for FSA »
We have been working with the Food Standards Agency to connect with business and spread the word about safe food handling rather than spread bad practice.
Or work is updating a complete range of information literature for established businesses and those just starting out. The range will include booklets and leaflets with handy tips and easy guides to new legislation.
Food hygiene is ever topical and requires constant vigilance to combat the range and nature of risks associated with handling, preparation and storage. This literature will assist the FSA in meeting its objectives to safeguard the public wherever food is served.
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