Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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The tour guide »
If the media landscape you once knew so well is looking increasingly unfamiliar, take solace, you are not alone. Here’s where we think this bus is heading.
Not quite a blog and not exactly academic essays, these pieces try to make sense of these rapidly changing times. Follow the occasional musings, rants and insights from inside Hoop.
Perhaps not the most comfortable reading for some but highly valuable for others. Check in from time to time and enjoy the ride.
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As rare as a bowler hat »
Printed Annual Reports damage the environment and are out of date by the time they’re read. They will soon be as rare as a bowler hat in the city.
Big and glossy must equal good
A whole sub-section of the communications industry has been predicated on the belief that, in order to be noticed, an annual report needs to be a big corporate tome with thud factor.
Finding corporate info
Corporate reporting has also, traditionally, been characterised by organisations trying to control the information they provide the reader. The world is changing fast and the industry that clings to this view is crumbling from within. Organisations are no longer in control of the information they provide. Almost anything one wishes to know can be found online.
Real facts in real time
The internet is the first port of call for anyone interested in how an organisation does business, treats its customers, values its staff and earns and spends money. So beyond meeting the statutory minimum requirements to publish results in print, the most meaningful communication with those who are interested in you must involve the web, email and/or the medium best matched to the reader’s preference.
Thin end of the wedge
The Companies Act 2006 requires quoted companies to make shareholder communications available electronically from January 2007. This is the thin end of a wedge that will eventually see the printed report become all but obsolete.
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Joined up commmunication »
Understanding where your networks are and how they like to operate can give you a huge advantage in creating engagement.
Integration in action
Some of you will be reading this because you have one of our business cards. It’s not that we want to trumpet how smart we are, we just thought it was a simple way to demonstrate how integrated, or joined up, communication works in practice.
Access allowed
Joined up communication, naturally, requires joined up thinking. It’s about understanding that your networks of stakeholders have many ways to access your brand.
Integrated communication facilitates that access across different media and in different ways. Even a business card can deliver people deep into your thinking if well thought through and executed.
Push or pull?
Integrated communication places your business where your networks already are without ramming your message down their throats. It’s respectful, efficient and accepts the push and pull, the ebb and flow, of how people want to engage with your brand.
User centered thinking
As we say elsewhere on this site, the broadcast era is over and interruption is dead. If you’re in advertising get clued up or get out quick. Today’s communication is multi channel and user centered. Welcome to the world of integration.
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Teeing off »
The Argent Property Cup got off with a swing on the 23/24 April with a new marque and promotional material designed by Hoop Associates.
For the tenth year of the competition, King’s Cross developers, Argent Plc asked Hoop to refresh the look and feel across all the visual material. Hoop created a new marque, adverts, mailers, a players’ info pack, menus as wel as display panels for Argent.
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Launching On the Green »
Hoop created branding, a website and printed material for On the Green, a development of over one hundred apartments launched by Metropolitan Home Ownership and Tower Homes on 20 April.
The launch weekend saw many people express an interest in living at On the Green, with many more people registering their interest online.
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Shooting JK »
J.K. Rowling and Stephen Fry in the studio for Harry Potter and the Deathly Hallows
An urn
Hoop Associates have commissioned, art directed and produced a series of images featuring J.K. Rowling, author of Harry Potter, and Stephen Fry who reads the audio versions of the books.
An owl
Our work over the last ten years on the audio product for the Harry Potter books has been varied and entertaining. Not least are the photoshoots that we have created along the way.
An orrery
This, our final shoot for the final book Harry Potter and the Deathly Hallows, involved an urn, an owl and an orrery and the results will be used on the packaging for the audio books published in July this year.
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